3 Reasons You Should Attend Learning Day

As an entrepreneur, you know that being in business for yourself is not always easy. Being an entrepreneur takes long hours, hardwork and endless amounts of caffiene. It also takes a certain level of tolerance and resiliency.

On February 22, 2017 we are bringing together the best of the best to present Learning Day: Growing a Resilient Business at MacEwan University in Edmonton. The day will be filled with countless opportunities to grow your network and grow your business with valuable advice from our keynote speaker, Charmaine Hammond, specialists from within the entrepreneurial community and experts from organizations such as ATB Business and Business Link.

While there are many reasons to attend Learning Day, here are the top three reasons why we think you should attend!

1. Expand your business tool kit through a number of workshops

Education is the key to moving towards your goals. In a world that is constantly changing, continous learning is vital as a business owner. At Learning Day you will be able to access a variety of workshops with topics including sales, human resources, marketing and scaling your business. 

2. Connect with like-minded professional women and the business community

Being an entrepreneur can sometimes be isolating. It can be hard to relate to friends or family about your business pains and peaks. At Learning Day you will be able to connect with like-minded women who understand what it's like to be in business for yourself. You will also have the opportunity to meet service providers and partner organizations who are doing amazing things to support entrepreneurs just like you! 

3. Learn best practices to grow your business

From accessing a variety of workshops to connecting with like-minded women and partner organizations, there is so much to gain from attending Learning Day. We are sure you will be inspired after attending the event and hearing from our keynote speaker, Charmaine Hammond who is an expert in conflict resolution and igniting resilient workplaces. 

We are so excited to see this event come to life. It will be a day to remember!

Questions about the event? Reach out to us! The early-bird ticket deadline is this Sunday, January 22, 2017.

Register now for only $99.00!

 

5 Tips for Hiring the Perfect Employee

 5 Tips for Hiring the Perfect Employee

Whether you are making your first hire, or are looking to hire additional employees as your business grows, you want to make sure you are moving forward with the employees who will help your business to thrive. 69% of employers said their companies were adversely affected by a bad hire last year, according to a recent study by CareerBuilder. 41% of those businesses estimated the cost of a bad hire was over $25,000! So how do you know if the person you’ve hired is really your next star employee, or just charming in an interview chair?

Holiday Greetings from Marcela Mandeville

What a year! 2016 was certainly filled with change, challenge, and opportunity. As winter solstice arrives and we prepare to bring 2016 to a close, it seems like the perfect time to look back on our year and to look forward to the longer days and adventure that awaits in 2017. 

As you will see, we already have great things planned to kick off the new year.

Of course, I could not look back on 2016 without mentioning taking on the CEO role, which has been a great opportunity to lead a dedicated team who model purpose every day in our efforts to help women entrepreneurs build successful businesses. 

Trying to determine highlights for the year has been quite a challenge - there were so many moments, stories and experiences. When I pulled together these pieces, what emerged was a picture of why we proudly saw Alberta lead Canada in exceeding parity in participation rates of women as early stage business owners and why we are so committed to helping women in our province reach their entrepreneurial dreams.

As we move into 2017, we aim to connect more entrepreneurs into our ever-growing, amazing community of women business owners who contribute so much to Alberta by taking risks, building strong local businesses, innovating new products and processes, role modeling business savviness, supporting other entrepreneurs, moving into new markets, and overall making the world a better place.

We are so thankful to our clients, funders, sponsors, partners, families (pets included, of course), and friends for your valuable support. From our AWE family to yours, we wish you a happy and safe holiday season. 

We are excited to continue our journey with you in 2017!

Community Roundup

Many members of the AWE community share useful and interesting things online, and we like to draw your attention to these posts from time to time on the blog. Enjoy!

 

  • Boreal Services Group, founded by Deidra Helmig shares the five products that saved their business. From Quickbooks to Basecamp, we're sure many entrepreneurs can agree that these tools are more than helpful to any small business.
  • Knowing yourself is an important part of being an entrepreneur. In her latest blog post, Ashley Janssen (Principal at Agile Style) shares tips on how to manage your time, your relationship and your work.
  • Michelle Hordal, Founder and Executive Director of Adaptabilities recently hosted their third annual Respite N' Rejuvenate event. This organization is doing amazing things for so many families in our city. 
  • Making Calgary and area homes beautiful is what Shannon Lenstra, President of Kon-strux Developments specializes in. Shannon and her army of interior designers made the 30 Best Interior Designer Companies in Calgary list with Point 2 Homes. 
  • Michelle Cotton, President of Solstice Canada has the perfect place for business owners to rent a small office or desk (and we hear it's close to Duchess Bakery..)

Do you have exciting things happening in your business that you would like us to feature? Be sure to share them with us on social media or send us a note to external.relations@awebusiness.com. 

 

 

 

Michelle Hordal- Support To Step Into Uncomfortable Territory

Michelle Hordal- Support To Step Into Uncomfortable Territory

Michelle is the founder and Executive Director of Alberta AdaptAbilities Association, a registered charity providing special needs children and young adults with a variety of quality programs that target the development of the whole individual, while providing peace of mind to the families in the stress of everyday challenges. Michelle is an alumnus of the PeerSpark™ program.

Meghan Dear – Making the Most of International Expansion Opportunities

Meghan Dear – Making the Most of International Expansion Opportunities

Meghan is the founder and CEO of Localize, an awareness platform to educate shoppers about where their food comes from. She leads the vision to build a service that shares better food information at the shelf’s edge, so consumers can finally shop in peace with the right information at hand. Meghan was the 2016 AWE Emerging Innovator Award recipient.

7 Ways To Build Loyal Customers

7 Ways To Build Loyal Customers

In a world of endless options, it is increasingly tougher to gain the loyalty of a customer. However, the effort invested to build the loyalty and keep them coming back is absolutely worth it. Studies have shown that it costs 6-7 times more to acquire a new customer than to provide service to an existing one (Ciotti, G.). According to a study done by Consumer Insight Group, those existing customers who develop a sense of loyalty to your brand will show their love in different ways: 78% will spread the word, 68% will buy more, and 54% will refuse to buy other products. Does that sound like something you’re interested in?

Entrepreneurs Ready for International Expansion after BWIT Trade Mission

Entrepreneurs Ready for International Expansion after BWIT Trade Mission

Over the past two weeks, AWE had the exciting opportunity to accompany a few of our most driven entrepreneurs on a dual-city trade mission, led by the Business Women in International Trade (BWIT) Program at Global Affairs Canada. The mission included stops to Atlanta, Georgia for the Women in Business: North America Summit, followed by a stop in Orlando, Florida for the Women’s Business Enterprise National Council (WBENC) National Conference and Business Fair.

How CSR can enhance a business of any size!

How CSR can enhance a business of any size!

CSR…that’s when large corporations donate huge sums of money to social causes, right? Well, not exactly. Corporate social responsibility is a deceptive term, as it includes that scary ‘C’ word, but essentially it means a business is operating ethically and responsibly across the triple bottom line (socially, environmentally, and financially). It is also something that is absolutely achievable for your business…without the overwhelming price tag associated with this type of strategy. In fact, entrepreneurs are some of the most powerful people to implement socially responsible strategies. This is because as passionate people, entrepreneurs rarely start a business with the sole purpose of making a lot of money, but rather they are usually committed to fulfilling some kind of social need, making them of the mindset to limit social grievances. 

How an AWE business loan will help you grow

How an AWE business loan will help you grow

This week I sat down with Lori Thexton, wife and mother of two, cross-fit enthusiast, and expert loan portfolio manager with Alberta Women Entrepreneurs. Lori came to AWE from the credit industry, having previously worked for Ford Credit Canada Ltd., and has now been with us for 3 years, lending money to women who are helping to build the Albertan economy. I asked Lori a few questions about our loan program to give entrepreneurs considering taking out a business loan a better picture of how we can help them at AWE.

4 Ways to Make Social Media Work for Your Business

4 Ways to Make Social Media Work for Your Business

Social media for business owners can be an extremely daunting and overwhelming task. You already serve the role of accountant, payroll specialist, human resources, business development, and now social media manager. For many business owners’ social media can often be the task that is left behind in the day-to-day operations, but it shouldn’t be. Social media can have amazing effects on your business if done properly and consistently.

4 Tips for Maintaining Company Culture during Periods of Rapid Growth

4 Tips for Maintaining Company Culture during Periods of Rapid Growth

Things have really started taking off for your business. This new flurry of success is exciting, but it also probably means your meticulously planned strategy is being tested and strained in new ways, and the dynamic is changing rapidly within your organization. As your focus is challenged, how do you ensure you can grow while maintaining a company culture that results in not only your employees being excited to come to work every day, but also them being invested in playing an active role in fueling the successful growth of the business?