Guest Blog: How Can Being a Jill of All Trades” Relate to Financing?

Do you know that women account for 40% of all tool sales? Well, a good number of us get tired of waiting for someone else to do the work for us, according to Ann-Marie Campbell, a Home Depot Executive. "As women become more empowered," she said, "they come into Home Depot and say, Hey, I can do this. I don't need my husband or partner to do it for me…"

While moderating the lunchtime panel at the AWE Learning Day on February 22nd, I brought my home toolkit onto the stage to impress upon the 150+ business owners in attendance that just like the toolkit a contractor brings to your home to do their job, a financial toolkit is similarly required when it’s time to scale up your business.

Just like the multi-head screwdriver, measuring tape, hammer, nails and cordless electric drill that you keep in your basement or garage, what are the most-often requested components of a financial toolkit?

The application is the starting point and creates an overview of your business. At this stage funders want to know what product or service you provide, who owns the business, who you bank with, current financing in place, the amount you are requesting to finance and why.

Next, depending on whether you are seeking funds from a traditional source such as the bank, or from alternatives including angel investors, venture capital groups, grant providers or asset based lending/factoring organizations; the required document list will vary. Financial Statements are key and provide a picture of past performance; some financiers will request a business plan, cash flow projections and maybe your bank statements for the last 4 months.

Your accounts receivable aging, list of customers, inventory and equipment summary, as well as GST and payroll deductions status are possible ‘asks’. Market size, competitors, exit strategy, management team resumes, website address, social media accounts and a personal financial statement round out the list of possible requirements.

Phew! Are you exhausted just reading the list?!

Applying for financing may seem daunting and never-ending but in most cases it’s not. If your documents are up to date and you supply everything requested at the time you complete the application, most financiers will provide you with an answer quickly – e.g. equipment lease financing may take as little as 24 hours, factoring line 3-5 days, simple bank loan 5-10 days …

Financing involving grants, more complex debt and equity partners will take longer – be sure to ask how long the process is expected to take so that you don’t panic. Also, begin the process sooner rather than later and lastly, ask for help!

You know, I was thrilled with the number of women who raised their hands to let me know that ‘YES’ they own power tools! Ladies, it’s not that big of a stretch from power tools to financials – follow the instructions and you’ll be well on your way!

About the Author

 

Judy Perdomo President, Liquid Capital Rockyview Inc.

Judy Perdomo
President, Liquid Capital Rockyview Inc.