It's hard to believe Learning Day has already come and gone for another year. We had an amazing time hosting some new and familiar faces for a day of networking, education and fun. Being an entrepreneur can sometimes be lonely, but it doesn't have to be.
At AWE one of our mandates is to bring women together. Whether it is through events such as this, workshops throughout the year or business advising. We believe our communities and economies are stronger when women are full participants in entrepreneurship!
We would like to extend a special thank-you to our presenting sponsor, ATB Business. This event would have not been possible without you! We would also like to thank all of our partners, speakers, and experts for carving time out of their busy lives to share their knowledge with our event attendees. Last, but certainly not least we want to thank the entrepreneurs or aspiring entrepreneurs for taking time away from their business and spending it with us!
While there were many highlights of the day, here are some takeaways that we want to share!
1. Know Your Customer Base! Wean Green CEO, Melissa Gunning did an amazing job explaining why customer relationship management tools (CRMs) are vital to relationship building with not only current, but prospective clients! Melissa emphasized the importance of finding the right buyers and utilizing LinkedIn to play a roll in your sales cycle.
2. Your Financial Toolkit Should Be Stocked With Resources! Judy Perdomo of Liquid Capital Corporation lead an amazing panel during the lunch hour that discussed the variety of resources available to entrepreneurs. Whether it is venture capital or a traditional bank loan, know your options to help grow your business to the next level. Cash flow is key!
3. Fail to Plan, Plan to Fail. Linda Hoang from Calder Bateman facilitated an amazing session on the basics of social media for business. Linda emphasized the importance of creating regular content calendars that tie into key business initiatives. Staying organized and on-top of your social media will breed success.
These are just some of the amazing takeaways from Learning Day. Did you attend the event? What was your favourite part? Let us know in the comment section below!
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