Client Feature: Deidra Helmig


Deidra Helmig is the Founder and Senior Consultant with Boreal Services Group, a safety and construction engineering company. Recently, Deidra has embraced change on her entrepreneurial journey, and started a brand new venture: Trivas International.

Deidra Helmig always knew she wanted to be an entrepreneur. After working in her family business, she ventured out on her own in 2013 and founded Boreal Services Group, which she is still at the helm of today.

While working in the occupational health and safety space, she saw a new opportunity that could not only transform her business, but also create a new scalable company. In 2018, the idea for Trivas International became a reality. Trivas provides an online program that allows organizations within any industry, of any size, to develop and implement customized psychological health and safety programs.

“With so many abuse stories and movements, including #MeToo, I realized that there are no programs to support employees and their psychological health in the workplace. I feel like Trivas is not just my business it is my rallying call. If people went into work every day and believed in what they were doing and felt respected in their company, the world could be a better place and businesses and individuals would be more successful.”

Deidra has been involved with AWE since 2015, participating in PeerSpark™ and the loan program. Most recently, she attended AWE’s trade mission to the Women's Business Enterprise National Council (WBENC) Conference in Detroit, MI.

It was there she discovered that if she wanted to expand internationally, she would need to make some changes to her business model. While Boreal’s work is often defined by health and safety legislation, Trivas has the ability to have an international reach.

“Psychological health and safety is a global problem, but it’s not insurmountable. While I’m still exploring which international markets I will target, I have been very connected to WEConnect International and I am now a certified women-owned business. This network has allowed me to connect with thousands of people all over the world.”

When asked about what is next, Deidra says it comes down to launching Trivas International, which heads into BETA testing this year.

“Trivas has made me realize how important it is to follow your passion, and that passions can change. AWE has been so supportive and valuable to me in re-defining my business path with their advising and support.”

To learn more about Deidra, visit or