Client Profile

Client Feature: Wendy Kerkhoff

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We sat down with Wendy Kerkhoff, President and CEO of Intellidig to learn more about her business, her methodology and her experience with AWE and the PeerSpark program.

Q: Wendy, tell us, how did you end up becoming an entrepreneur?

There’s a part of me that just always knew that I would start my own business. While I was working the recruiting industry, I honestly felt there was a lot of dissatisfaction about how the service was being traditionally provided. I knew there had to be a better way, so I went out and started working to fine-tune my efforts.

I knew that eventually, companies would reach a point where they would recognize that all of their prospective talent came from the same data and talent pool. It was becoming a race to see who could get to that person and people became tired of it. 

That’s where research came into play. I knew that we had to find the people who weren’t looking and that the internet was an amazing place to find everything about people. This targeted approach about identifying candidates is what makes us different and is also why we have been in business for 15 years.

Q: Wow, 15 years! That is incredible. How many people do you have working with you now at Intellidig? 

It ranges depending on the size and scope of project we are working on. On some projects, I’ve had as many as 20 contractors. My core team is made up of five to seven people.

Q: What are you most proud of in your business?

There’s a lot of things that I look back on and am proud of, but I have to say surviving in business is something to be very proud of in itself. Many businesses don’t make it past the five year mark, it’s a milestone.

I’m really proud of what I have developed in the business and the high-profile organizations we have served. I’ve built a company that’s both functional and operational while surviving the odds.

Q: Would you recommend entrepreneurship to a friend?

It’s definitely not for everyone, but for me it’s the right thing. It’s something I was always trying to work towards and identify the right time to do it. Eventually, I just took the leap of faith and decided I was going to do my own work.

I would recommend it to people who feel they can think outside the box and wear many hats. I love the freedom and flexibility it provides.There’s really no constraints of job or position. It really is what you make of it!

Q: What would you say you have learned from other entrepreneurs?

Definitely how lonely it can be. You don’t have the same support that you get internally in a corporate job when you’re an entrepreneur. Being involved in entrepreneur organizations, like AWE, really surrounds you with other like-minded people. There is so much value in that. You begin to recognize that everyone has challenges and that regardless of industry, my challenges are not much different than other entrepreneurs.

Q: How did you find out about AWE?

I’ve known about AWE for many years, but became more involved a few years ago. When I found out about the programs for established businesses, like PeerSpark™, I joined right away.

Q: What do you want Intellidig to be know for?

I want us to be known as a trailblazer. We really started with the concept of providing something different, a different model to a traditional industry. The most consistent challenge has been trying to break the mold and let people know that there are alternatives to recruitment. It’s been a challenge, but I’ve stuck with it and paved the way!

To learn more about Intellidig and the work they are providing, visit their new website at www.intellidig.com or visit them on Facebook.

If you have questions regarding AWE or our PeerSpark™ program, visit our PeerSpark™ page to learn more. 

Client Feature: Stacy Nehring

We sat down with Stacy Nehring, Operations Manager of UTV Canada and current PeerSpark™  participant to ask her more about her business and the value she has seen from mentorship.

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Q: How did you get involved in UTV Canada?

A: My Dad started UTV Canada 10 years ago. I joined him as a part-time employee seven years ago, which quickly turned into a full-time role after only a year as we reached new levels of growth! My job included everything from sales calls to shipping to sweeping the floor. I am now the Operations Manager.

Q: If you could give advice to anyone coming into a family business, what would it be?

A: My advice would be to keep the business in the business! It's not easy to work with family at all times. At the end of the day, you want to be able to have family dinners together. Put your family first, business second.

Q: When you started out at UTV Canada, did you see a gap in the mentorship you had from a business standpoint?

A: Absolutely. None of us within the family have any business background whatsoever. My Dad had other businesses he operated but none were like UTV Canada. To make the company what we wanted it to be, we definitely needed some formal mentorship to help it grow.

Q: Where did you look for business mentorship when you were first starting out?

A: The only help we had in the beginning was a family-friend who has a similar business in the RV industry, so we spoke with him a few times.  That's really the only mentorship we had except from people like our accountant or lawyer. In terms of business strategy and mentorship related to that, I didn't find that until I joined PeerSpark™ .

Q: How did you find out about the PeerSpark™  program?

A: Through an event with the Leduc Chamber of Commerce. A representative from AWE was there and my sister and I were able to learn more about the program. It wasn't until an in-depth conversations afterwards that I realized that this was the program I needed!

Q: What would you say is the biggest takeaway you have had from the program?

A: My biggest takeaway is the network of women I am now apart of. Even though we are all in totally different industries, we share the same struggles and are able to help each other through it and provide feedback and advice.

Q: What PeerSpark™  session would you say has been the most valuable to your business?

A: Definitely the Strategic Planning for Growth session. Our business was affected by the downturn and this session and mentorship helped me realize how we can move forward. We are adding a new retail line to our business this year and we are so excited!

Q: Would you recommend the PeerSpark™  program to others?

A: Absolutely. I talk about it to every woman business owner I know! The program provides great value and has helped our business tremendously. 

Be sure to follow UTV Canada on Facebook and check out their website www.utvcanada.com 

Interested in learning more about the PeerSpark™ program and how it can help your business? Get in touch with us today!