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Strategic Marketing - Making sure your marketing tactics align with your business strategy, Beaumont

Strategic marketing identifies and utilizes an organization’s competitive advantage in its current and future markets, to determine the best resource allocation and activities – to create mutually beneficial value for itself and its customers.

This workshop is being facilitated by AWE's Jenifer Horvath. The session uses a participative approach to learning, through a blend of marketing frameworks, case studies, and best practices – which will help produce a solid marketing strategy for business growth. 

Please note: this event is hosted by the Beaumont Chamber of Commerce. For any questions related to the event, please contact directly.