Alberta Women Entrepreneurs has partnered with Simplified Social to bring a series of social media workshops to entrepreneurs.

LinkedIn is a powerful tool for any professional. Whether you are a job seeker, business owner or marketer, LinkedIn is for you. In this two hour workshop we will cover the following:

• How to optimize your LinkedIn personal profile;
• How to optimize your LinkedIn business page;
• What content to post on LinkedIn; and
• How to set-up and manage advertising on LinkedIn.

This is a hands-on workshop where participants will have the opportunity to get real-time advice on their own LinkedIn pages. Please bring a computer with you to get the most out of this workshop.

Price
$39.00 + GST and applicable fees. Includes two hour workshop, slide deck, follow-up support.

We invite you to attend Alberta Women Entrepreneur’s (AWE) Learning Day: Enhancing Opportunities, an event to support women entrepreneurs through skills training and community networking in Edmonton on February 20, 2018.

The experience and insights you’ll gain are invaluable; here are just some of the reasons to join us: 

Hear inspiring and educational talks from industry experts on topics including HR, social media, and e-commerce, among others

• Expand your business tool kit through a number of workshops
• Connect with like-minded professional women and the business community
• Learn best practices to grow your business
• Discover our PeerSpark™ program and learn how it can help you build confidence, improve your business acumen, and accelerate your business success

Our full day event gives you access to:

•  Workshops on various topics related to scaling your business for success including human resources, operations, marketing, sales, and technology
• An overview of diverse financing options accessible to you to help grow your business
• One-on-one time with specialists from the community that can help navigate resources for business owners

Presented by: Alberta Women Entrepreneurs and Code and Effect

E-commerce done effectively has the potential to boost your business exponentially; not only by making it easier sell your product, but by expanding your customer base and improving the consumer experience. This introductory workshop will give you the tools you need to plan and launch a successful e-commerce website!

Whether you are starting a new business, own an existing retail business, or already have an e-commerce business and want to optimize it, this workshop will provide the necessary steps you need to take and provide pertinent information you must know to host a successful e-commerce site.

The two-hour workshop will answer important questions like:

• How do I compare and select an e-commerce platform?
• How do I meet legal and banking requirements for online purchases?
• How do I attract customers?
• How do I plan for sales, cash flow, and profit?
• How do I learn more about e-commerce topics like AdWords, SEO, and marketing automation?

We look forward to having you join us for this informative session!

Presenter Bio: Ashley Janssen, Co-founder & CEO of Code and Effect

Ashley is Code and Effect’s Chief Executive Officer and company evangelist. A long time entrepreneur, writer, and community advocate, Ashley specializes in strategic planning, operational consulting, and business development. Ashley’s superpower is creating structure in chaos which she shares through one-on-one consulting, her blog and public speaking. She is a board member for Youth Empowerment and Support Services (YESS), and volunteers as a mentor for several other community organizations.

Register Today! 

Developing your business’s brand is just as important as your product or service offering. It represents your vision, mission and personality, and is what sets you apart from your competitors. Marketing your brand is integral to your acquisition plan and long term success. To learn how to effectively develop and market your brand, sign up for our three-part series. Each session is not a pre-requisite for the other, so feel free to register for just one session or for all three. (You will have the option to register for the 3 part series at a package discount of 20% off before June 19th, 2017.)

Workshop #1: Establishing Your Brand (June 19th)

Branding is often one of the most overlooked areas for entrepreneurs, new and experienced alike. And yet, your product or company’s brand is what your current clients and potential new customers experience before anything else! In this AWE Branding workshop, you will explore:

• Why branding is so important
• What are the markers of a strong brand
• Tricks that the biggest global brands use to build recognition
• How to create your own strong and relevant brand
• and we’ll even test your current branding strategy!

Workshop length: 90 min Q&A: 30 min

Workshop #2: Communicating Your Brand (July 24th)

You’ve established your brand – who you are, what you stand for and what your personality is – so now what? How do you communicate it to your target audience? In this workshop, you will learn:

• What are the various communication mediums and when to use which one (e-newsletter, infographic, social media, blog, press release, etc.)
• What is SEO and why it is important for your content strategy 
• Why a brand one-pager is your most important communications asset
• How to stay authentic to your brand’s voice and personality

Workshop length: 90 min Q&A: 30 min

Workshop #3: Making Social Media Work for Your Brand (August 23rd)

Social Media, what is it? How do you use it for business? Can you really make money from a Facebook page? This workshop will show you how to build your brand socially across a variety of platforms. In this workshop, you will:

• Learn the basics of social media for business including how to create profiles on four platforms including Facebook, Twitter, Instagram, and LinkedIn
• Learn how to develop consist brand and messaging across platforms
• Distinguish how to effectively measure your social media efforts and drive traffic to your website
• Develop customer engagement basics including the power of reviews, comments, and customer concerns 

 Workshop length: 90 min Q&A: 30 min

Alberta Women Entrepreneurs (AWE) would like to help equip you with valuable knowledge and tools to help you assess your readiness for expansion of your business! We would like to welcome you to join the first webinar of our Global Expansion Series “Why Look at Global Markets?” on November 8th, 2016 to learn more about the great potential this may have for your company!

The global economy is at a turning point. Whether companies are aware of it or not, they are already competing globally - are you prepared to give your company a major advantage? Join AWE and our guest Global Expansion expert, Michele Hecken, in navigating the possibility of expanding and elevating your business by venturing into other global markets!

In this first session of our 6 part Global Expansion Webinar Series, you will learn:

• The top 10 reasons you should be looking at global markets for growth
• Current international markets suitable for Alberta companies
• Common roadblocks and challenges and how to overcome them
• Growth and competitiveness in a changing marketplace
• Common misconceptions about "going global"
• Innovation and competitive advantage

After this webinar session, you will have what you need to help decide whether going global is right for you!

Here is the link to register:

https://www.eventbrite.ca/e/global-expansion-series-why-look-at-global-markets-tickets-28557720912

Stay tuned for these next webinars in our 6 Part Series! 

• Global Readiness - Part One
• Global Readiness - Part Two
• Four Stages of Creating a Successful Global Expansion Strategy - Part One
• Four Stages of Creating a Successful Global Expansion Strategy - Part Two
• Succeeding in the Local Market