Alberta Women Entrepreneurs Performance Learning Series Workshops

Digitally Solid

Grow your business with digital marketing

Digitally Solid is a 6-month digital marketing program where women entrepreneurs get hands-on, learning how to use strategy and technology to build their business.

At the end of this program, you will have:

  • created a clear digital brand with guidelines 

  • developed a digital marketing plan including strategies and tactics to achieve your business goals

  • collected tools and apps to make digital marketing easier to manage and evaluate

  • optimized your digital platforms (website, email, landing pages) for effectiveness

  • refined your social profiles (Facebook, Instagram, LinkedIn, Twitter, Youtube) for brand consistency and improved experience

  • written a content marketing strategy, including content ideas to implement immediately

  • scheduled a publishing/editorial calendar to help with consistency and accountability

  • built targeted digital advertising using Facebook, Instagram, LinkedIn, Google ads

Session Dates

Red Deer:

Thursday, January 17
Thursday, February 21
Thursday, March 14
Thursday, April 11
Thursday, May 16
Thursday, June 27

All sessions run from 10:00am - 3:00pm.

Is this Program for You?

This program is for you if:

  • you want a more strategic approach to digital marketing (not just haphazardly posting to social media) but haven’t taken the time to plan. 

  • you feel overwhelmed by all the possibilities and are looking for tools and technology to make digital marketing easier.

  • you struggle with consistency and knowing what to do next online

  • you don't know how to analyze your digital marketing efforts and determine your return-on-investment

  • you are an expert at your craft, but not in marketing or communications

  • you like learning with your peers and having time/space to do the work too

Program Format

30 hours of hands-on, in-class learning

  • 5 hour classes, once a month for 6 months

1 hour a week outside of class to complete pre-work or homework

Recommended Online Skill Level

You’ll need to be comfortable using a computer, able to navigate websites and have some basic digital marketing experience, such as posting to social media, editing your website, or blogging.

Required Technology

  • Laptop

  • Administration/ backend access to your website, Google analytics, social media profiles


$600 + GST per company.

The owner may choose to bring up to one individual within their company who is responsible for marketing activities.

About the Facilitator

Jenifer Horvath, Business Advisor and Coach

Jenifer Horvath is passionate about supporting women to achieve their goals, in their own way. She has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations such as Playtex, Campbell Soup, and EPCOR; Alberta-based organizations such as Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups. Having developed and implemented many strategic plans, she offers high-level insights as well as executional discipline. Her intellect, however, is pleasantly softened by a compassionate, considerate personality. As described by a previous co-worker, “she’s sharp, without the sharp edges.”

Jenifer works part-time at AWE as a business advisor and coach helping Alberta women start, build and scale their businesses. When she’s not at AWE, she runs her own business, HeartLifted, coaching moms to achieve success on their own terms. Jenifer is an International Coaching Federation (ICF) member.

For more information on Digitally Solid, please contact