Alberta Women Entrepreneurs Performance Learning Series Workshops

Digitally Solid

Grow your business with digital marketing

Digitally Solid is a 6-month digital marketing program where women entrepreneurs get hands-on, learning how to use strategy and technology to build their business.

At the end of this program, you will have:

  • created a clear digital brand with guidelines 

  • developed a digital marketing plan including strategies and tactics to achieve your business goals

  • collected tools and apps to make digital marketing easier to manage and evaluate

  • optimized your digital platforms (website, email, landing pages) for effectiveness

  • refined your social profiles (Facebook, Instagram, LinkedIn, Twitter, Youtube) for brand consistency and improved experience

  • written a content marketing strategy, including content ideas to implement immediately

  • scheduled a publishing/editorial calendar to help with consistency and accountability

  • built targeted digital advertising using Facebook, Instagram, LinkedIn, Google ads

Session Dates


Wednesday, November 21 
Wednesday, December 12
Wednesday, January 9
Wednesday, February 6
Wednesday, March 6
Wednesday, April 3

All sessions run 10:00am - 3:00pm


Friday, November 30
Friday, December 14
Friday, January 18
Friday, Februrary 22
Friday, March 15
Friday, April 12

All sessions run from 10:00am - 3:00pm.

Red Deer - coming soon!

Is this Program for You?

This program is for you if:

  • you want a more strategic approach to digital marketing (not just haphazardly posting to social media) but haven’t taken the time to plan. 

  • you feel overwhelmed by all the possibilities and are looking for tools and technology to make digital marketing easier.

  • you struggle with consistency and knowing what to do next online

  • you don't know how to analyze your digital marketing efforts and determine your return-on-investment

  • you are an expert at your craft, but not in marketing or communications

  • you like learning with your peers and having time/space to do the work too

Program Format

30 hours of hands-on, in-class learning

  • 5 hour classes, once a month for 6 months

1 hour a week outside of class to complete pre-work or homework

Recommended Online Skill Level

You’ll need to be comfortable using a computer, able to navigate websites and have some basic digital marketing experience, such as posting to social media, editing your website, or blogging.

Required Technology

  • Laptop

  • Administration/ backend access to your website, Google analytics, social media profiles


$600 + GST per company.

The owner may choose to bring up to one individual within their company who is responsible for marketing activities.

For more information on Digitally Solid, please contact