Jenifer Hovrath

Jenifer is passionate about supporting women to achieve their goals, in their own way.

She has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations like Playtex, Campbell Soup, and EPCOR; Alberta-based organizations like Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups. Having developed and implemented many strategic plans, she offers high-level insights as well as executional discipline. Her intellect, however, is pleasantly softened by a compassionate, considerate personality. As described by a previous co-worker, “she’s sharp, without the sharp edges.”

Jenifer works part-time at AWE as a business advisor and coach helping Alberta women start, build and scale their businesses. When she’s not at AWE, she runs her own business, HeartLifted, coaching moms to move from surviving to thriving. 

Outside of work, you’ll find Jenifer playing with her kids, eating at local restaurants with her partner, practicing yoga, and sipping lattes with friends.

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