Karina Birch, Rocky Mountain Soap Company


Karina Birch is CEO of Rocky Mountain Soap Co. She and her husband Cam nurtured the company from its beginnings in 2000, as a small shop in Canmore to now 13 retail stores and a 20,000 square foot workshop.  Believing ‘what goes on the body, goes in the body,’ Rocky Mountain Soap creates small-batch beauty products using simple, natural and fresh ingredients.

Karina spends her time directing Rocky’s strategy, product development and brand.  Since their earliest days, she and Cam have focused on fostering a strong company culture that empowers people to ‘Give it a Go,’ reminds them to ‘Be Kind,’ and encourages ‘Positivitude.’

In recent years, the company has expanded its sustainability commitment to include its built environments.  Rocky’s Canmore workshop and recent store builds and renovations have adhered to the highest standards of sustainable, responsible construction.  

Karina balances running a rapidly growing company with raising three rapidly growing children. She maintains her sanity by taking advantage of having some of the best skiing, hiking and biking in the world on her doorstep to keep her active and balanced.

Rocky Mountain Soap has been included in the Profit 100 and Alberta Ventures ‘Fastest Growing Companies.’ Karina has been honored as a female entrepreneur on the ‘W100’ list. She sits on the board for Rocky Mountain Ventures and is a current member and past board member of Entrepreneurs Organization (EO) Calgary. She has also completed the Harvard Business School’s Owner/President Management Program (OPM).

To learn more about Rocky Mountain Soap Co. you can visit rockymountainsoap.com.