Terry Rachwalski, Panelist: Building Your Financial Tool Kit
In 2016,Terry Rachwalski joined Alberta Innovates as the Director, Regional Innovation in the Entrepreneurial Investments branch. Previously she was President of Front Porch Perspectives, a Canadian management consulting firm providing business development and go-to-market plans for technology firms. Terry specializes in developing sales and marketing strategy and action plans for new product launches. She has provided industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America for a variety of industries such as RFID, fibre optics, sensors and M2M applications.
Prior to opening her management consulting company, Terry worked as an executive with multiple Canadian and international technology firms in progressive management, sales, marketing and operational roles. She is an award winning Certified Management Consultant and an MBA from Royal Roads University where as Associate Faculty in the MBA program, she runs problem-based learning live consulting cases during the rigorous capstone project. She developed the CAPE model to assist clients determine whether web products can be monetized and is co-author of Business Diagnostics, 3rd Edition and the Business Diagnostics Online Assessment Tool.