Buy vs Build: The Era of Claude Code & Codex

The way businesses choose software is changing. With AI agents, modern coding tools like Claude Code and Codex, and rising SaaS costs, leaders now have real options beyond “buy another tool.” We invite you to join AWE in hosting Angus Gastle, owner of Phosphene and our extended team expert, for this session which is designed to help small and mid‑sized businesses make smarter buy vs build decisions, based on their real business needs.

We will cover:

Part 1: The New Reality: Internal Platforms for SMBs

Part 2: Identify the High-Value Pain Points

Part 3: How Agents Actually Work

Part 4: Build a Dashboard in 10 minutes

Part 5: Your Minimum Viable Internal Platform

Learning Outcomes.

• Learn about what AI Agents are, and how to use them in your business.

• Building a Culture of Automation, and identifying opportunities for building Internal Tools.

• Understanding the Project Plan, from Development to Adoption

Speaker Profile: Angus Gastle

I am a business and technology leader with over 15 years of technology, marketing and business transformation experience. I have been a leader in the construction and real estate(proptech) space for the last few years, with successful startups including cleanNow(acquired 2019) and Apicem. Prior to that, I spent four years at Makespace Group, one of the fastest-growing multi-disciplinary agencies in Alberta, as a Co-Founder and Managing Partner working on clients including ATB Financial, BMO Financial, 1M/Factory, SweetLegs, Alquinn Homes, and many more.

Prior to joining Makespace, I spent a decade in agencies working on national accounts including Bell Canada, P&G Laundry Care, Sobey’s, Blackberry, Silk and Home Depot. I am currently consulting with various clients in several sectors including: retail, technology, marketing/advertising, governance and business strategy. I have a track record of delivering improved business results, building stronger and scalable business and technology operations, and increasing the speed of value delivery.

I love solving problems and making things work better and I use technology and automation in every part of my life. I know how to build teams and clear the path for teams to do great things. I am a calm leader and get tremendous satisfaction from creating high performing teams. 5+ of my direct reports have become leaders themselves, whom I continue to mentor and support.

I’m a father of three, husband, traveler, avid reader, long-serving board member of Little Aspen Playschool, sports enthusiast, and I have a decent jump shot.