The Business of Branding: How Strong Brands Attract Better Clients
In this session, you’ll learn how strong brands position themselves in a crowded market, communicate their value more effectively, and become easier to trust, remember, and refer.
We’ll cover the foundational elements that shape how people perceive your business - from positioning and messaging to consistency and customer experience- and how small shifts in these areas can dramatically improve the effectiveness of your marketing.
You’ll also learn why branding is about far more than visuals or aesthetics. A strong brand helps people quickly understand who you are, what makes you different, and why they should choose you over other options.
If your business feels like it’s blending in, attracting the wrong clients, or relying too heavily on constant content creation just to stay visible, this session will help you build a stronger strategic foundation—one that supports more aligned opportunities and long-term growth.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Readiness: Understanding Financial Projections
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Profitable but Broke? How to Fix Your Business Cash Flow Gap
A virtual learning session to support women entrepreneurs in learning how to strengthen their business cash flows
Profitable but Broke? How to Fix Your Business Cash Flow Gap
You can be making sales, growing your business, and still feel like there is never quite enough cash when you need it. Cash flow is one of the biggest pressure points for entrepreneurs, especially when expenses, timing, growth, and uncertainty all collide.
Many business owners also rely on what is in their bank account as their main measure of success or decision-making tool. But if you are using your bank balance to decide how well your business is doing, it can be risky. A healthy-looking balance today does not always mean your business is financially secure tomorrow. It often hides upcoming obligations, timing gaps, or growth strain.
In this practical webinar, you will learn how to better understand what is happening with your money, spot cash flow issues earlier, and make more confident decisions about what your business needs next.
Key takeaways:
Building your cash flow forecast
Developing your cash flow runway
How to identify and fix cash flow red/yellow signals and cash flow gaps
How to stress-test your business: cash flow planning for uncertain times
You will leave with a clearer picture of how to use cash flow planning as a decision-making tool, beyond just your bank balance, so you can move forward with more confidence and less financial guesswork.
Speaker Bio:
Kirsha Campbell CPA,CMA is a trailblazer and results driven speaker and trainer, focusing on sustainable cashflow for organisations/businesses in various industries and business models. She hones her corporate experience and skills to deliver customized solutions and creative changes.
Her journey has taken her through various industries- public + private sector - from franchises, food & beverage, healthcare to real estate, and even non-profit sectors. She has trained executives, business owners, not for profit and youth in various countries and industries through workshops, speaking and other training methods. Her focus lies in integrating all the moving parts in your business to set up the right foundation to be recession proof, operate with reduced risk, build sustainable cashflow, set up effective systems and procedures and much more. She is deeply passionate about helping her clients and is committed to forming lasting relationships. She has a heart for her clients and is deeply committed to their businesses being set up for success and be their “go-to” second brain for their business.
Kirsha has collaborated with prominent brands which include her contribution to Entrepreneur Magazine, Intuit QuickBooks as a Speaker ,Thrive Global, Authority Magazine and American Express for her insights and experiences. CV Chamber of Commerce, Newcomer Centre , Hospital Foundation and other non profit organisations have benefited from her pro bono services. She is also a business mentor for Futurepreneur.
She is also an immigrant, born in Jamaica and now relocated to Canada, who has experienced issues related to diversity, culture shock in addition to mastering adverse situations. She enjoys outdoor living and learning from each adventure and experience with her family. She is an author of several best sellers and also enjoys reading.
Alberta Women Entrepreneurs Connect Event | Calgary
Celebrate. Connect. Be Inspired.
Join women entrepreneurs from across Alberta for an evening dedicated to celebrating the women who are building businesses, creating impact, and shaping our communities.
This special AWE Community gathering is more than a networking event, it's an opportunity to come together, recognize the entrepreneurial journeys we rarely pause to acknowledge, and connect with other women who understand both the challenges and rewards of building a business.
Throughout the evening, you'll hear inspiring stories from women leaders, celebrate achievements big and small, and build meaningful connections with fellow entrepreneurs in a welcoming and supportive environment.
Whether you're launching a new venture, growing an established business, navigating a pivot, or redefining success on your own terms, you'll find a community that understands your journey.
You'll also learn about AWE programs and services, along with resources available to support women entrepreneurs across Alberta.
Because behind every successful entrepreneur is a community that believes in her.
Hear from Inspiring Women Leaders
Keynote Presentation:
Channeling Ambition into Action: Inspiration Is Great, now Make It Real.
Presented by Amanda Wagner
Inspiration can spark possibility, but action creates results. Join Amanda Wagner for an engaging keynote that explores how women can embrace their ambition, focus their energy, and take meaningful steps toward the future they want to build.
About the Speaker
Amanda Wagner is “a bit much” - a strategist, speaker, and hype-woman who helps entrepreneurs and leaders understand and operationalize their ambition. With 7 careers by 37, currently running her business while pursuing a PhD focused on understanding experiences of ambition for women, Amanda is always in pursuit of “more” and “the next big thing”. Using her original FLAME framework as a guide, she helps people protect their ambition and focus on action. Known for her quick wit, humour, and quiet revolution against what it means to be a “good girl”, Amanda’s power is in her presence. She brings to the stage both sizzle and steak, insisting that audiences remember her name and make a name for themselves.
Who Should Attend
Women entrepreneurs at any stage of business.
Whether you are:
Just starting an idea
Growing your business
Navigating a pivot
Redefining what success means to you
If you're looking for connection, inspiration, and a chance to celebrate alongside other women entrepreneurs, this event is for you.
What You'll Gain
Fresh perspectives on ambition and leadership
Practical strategies for turning ideas into action
Inspiration to pursue your goals with confidence and intention
A renewed sense of possibility for what's next
Event Details
Date: Thursday, September 17
Time: 4:00 PM – 9:00 PM
Location: The Brownstone, 221 10 Ave SE #120, Calgary, AB
Come as you are.
Leave feeling connected, inspired, and celebrated.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
What’s the Plan? Building a Business Plan That Holds Up (3-Part Series)
If your business plan mostly lives in your head, you’re in good company.
This three-part online series helps you work through the key pieces of a business plan so you can move forward with more direction. You will start a clear outline of your plan, capture what you already know, and identify what still needs research or decision-making so you can continue building it on your own.
Across the series, you will explore:
Market research to better understand your customers, competitors, and industry
Marketing planning to outline how you will reach the right people in a way that fits your business
Financial planning with a focus on cash flow and the story behind your numbers
Your business plan can help support day-to-day decisions, prepare for future growth, and help navigate funding conversations. Whether you are planning ahead or preparing for next steps, this series helps you to begin building a plan that holds up with less guess work and more insight.
You will also gain some insights on where AI tools can be helpful in the business planning process, such as organizing ideas or exploring options, and where your own judgment, research, and experience matter most. Each session includes guided discussion and opportunities to learn alongside other women entrepreneurs who are working through similar questions.
Come as you are. Leave with a strong foundation for a plan that you can continue building at your own pace.
Series Schedule:
Session 1: Market Research That Grounds Your Business Plan
Wednesday June 10 - 12:30 pm to 2:00 pm MST
Session 2: Outlining a Marketing Plan That Fits Your Business
Thursday June 11 - 12:30 pm to 2:00 pm MST
Session 3: Financial Planning and the Story Behind the Numbers
Friday June 12 - 12:30 pm to 2:00 pm MST
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Preparing For Financing | Business Learning Series
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process.
Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Alberta Women Entrepreneurs Connect Event
An Evening of Connection for Women Entrepreneurs
Join women entrepreneurs from Spruce Grove, Edmonton, and surrounding communities for a welcoming evening of connection, conversation, and community.
This event is designed to bring women together to share real experiences, celebrate wins (big and small), and build meaningful relationships with others who understand the journey of entrepreneurship.
Enjoy a fireside chat, connect with fellow founders, and tap into a network of support dedicated to helping you grow.
Hosted in partnership with Alberta Women Entrepreneurs, the Edmonton Regional Innovation Network, Community Futures Capital Region, and the City of Spruce Grove.
Because no one builds a business alone.
Who should attend:
Women entrepreneurs at any stage, starting, growing, pivoting, or redefining success. If you’re looking for connection, inspiration, and community, you belong here.
Spots are limited—register today.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
AWE Partner Information Session: WEOC National Loan Program
Join us every Wednesday at 1:00 PM ET for a free, one-hour virtual information session introducing the WEOC National Loan Program, a Government of Canada–funded initiative delivered through Women’s Enterprise Organizations of Canada (WEOC) as part of the Women Entrepreneurship Strategy.
This session is designed for women entrepreneurs across Canada who want clear, credible information on how to access up to $50,000 in financing, supported by a nationally recognized program created to reduce systemic barriers to capital.
You will be guided through the full loan application process and introduced to WEOC’s network of trusted regional Loan Fund Partners, who provide expert, one-on-one support to help you prepare your business plan and application with confidence.
In this session, you will:
Learn how the WEOC National Loan Program works and whether it fits your business
Understand eligibility requirements, approved uses of funds, and program timelines
See how WEOC and its regional Loan Fund Partners work together to support women entrepreneurs across Canada
Learn what documentation is required and how to prepare a strong application
Ask questions directly to the WEOC loans team in a clear, supportive environment
AWE Partner Information Session: WEOC National Loan Program
Join us every Wednesday at 1:00 PM ET for a free, one-hour virtual information session introducing the WEOC National Loan Program, a Government of Canada–funded initiative delivered through Women’s Enterprise Organizations of Canada (WEOC) as part of the Women Entrepreneurship Strategy.
This session is designed for women entrepreneurs across Canada who want clear, credible information on how to access up to $50,000 in financing, supported by a nationally recognized program created to reduce systemic barriers to capital.
You will be guided through the full loan application process and introduced to WEOC’s network of trusted regional Loan Fund Partners, who provide expert, one-on-one support to help you prepare your business plan and application with confidence.
In this session, you will:
Learn how the WEOC National Loan Program works and whether it fits your business
Understand eligibility requirements, approved uses of funds, and program timelines
See how WEOC and its regional Loan Fund Partners work together to support women entrepreneurs across Canada
Learn what documentation is required and how to prepare a strong application
Ask questions directly to the WEOC loans team in a clear, supportive environment
Le service évolutif : transformer l'expertise en revenus prévisibles
Si votre croissance est limitée par votre propre capacité de production, c'est peut-être l'occasion de réinventer votre approche en passant de la vente d'heures ou de main-d'œuvre à la prestation de résultats reproductibles. Joignez-vous à nous pour une séance collaborative sur l’art de « produitiser» votre savoir-faire. Nous explorerons comment intégrer des offres qui ne requièrent pas votre implication de chaque instant, favorisant ainsi une croissance viable qui maximise votre impact.
Prenez part à la conversation pour découvrir comment structurer vos offres afin de libérer du temps, tout en demeurant au cœur de votre entreprise.
AWE Connect Event & Celebration | Spruce Grove
Celebrate. Connect. Be inspired. Join women entrepreneurs for an afternoon of community, conversation, and support.
Celebrate. Connect. Be inspired.
Join us for an AWE30 community gathering in Spruce Grove celebrating women entrepreneurs across Alberta achieving success on their own terms. This is a welcoming space to connect with fellow entrepreneurs, hear real conversations, and celebrate your wins, big and small.
You’ll also learn about AWE and our programs and services available to support you, along with other local and regional resources designed to help you grow. Because no one builds a business alone.
Who should attend:
Women entrepreneurs at any stage, whether you’re just starting, growing, pivoting, or redefining what success means to you. If you’re looking for connection, inspiration, and community, this event is for you.
Date: Thursday, March 26, 2026
Time: 4:00–6:00 PM
Location: The Links, 100 Links Road Spruce Grove Alberta
Come as you are. Leave feeling connected and celebrated.
AWE Partner Information Session: WEOC National Loan Program
Join us every Wednesday at 1:00 PM ET for a free, one-hour virtual information session introducing the WEOC National Loan Program, a Government of Canada–funded initiative delivered through Women’s Enterprise Organizations of Canada (WEOC) as part of the Women Entrepreneurship Strategy.
This session is designed for women entrepreneurs across Canada who want clear, credible information on how to access up to $50,000 in financing, supported by a nationally recognized program created to reduce systemic barriers to capital.
You will be guided through the full loan application process and introduced to WEOC’s network of trusted regional Loan Fund Partners, who provide expert, one-on-one support to help you prepare your business plan and application with confidence.
In this session, you will:
Learn how the WEOC National Loan Program works and whether it fits your business
Understand eligibility requirements, approved uses of funds, and program timelines
See how WEOC and its regional Loan Fund Partners work together to support women entrepreneurs across Canada
Learn what documentation is required and how to prepare a strong application
Ask questions directly to the WEOC loans team in a clear, supportive environment
L’entreprise au-delà du fondateur : piloter une croissance durable
Ce webinaire s'appuie sur l'évolution concrète d'une entreprise de services — passée d'un bureau à domicile à un modèle multi-sites avec personnel — pour examiner les mécanismes de la croissance. Nous nous concentrerons sur la mise en œuvre pratique de deux modèles: la "croissance d’infrastructure" (embauche et gestion opérationnelle) et la "croissance agile" (sous-traitance stratégique). Que votre objectif soit d’établir une organisation de grande envergure ou une structure boutique hautement efficace, cette séance offre une plateforme pour explorer le modèle qui correspond le mieux à votre vision et à votre style de vie.
AWE Connect Event & Celebration | Edmonton
Celebrate. Connect. Be inspired.
Join us for an AWE30 community gathering celebrating women entrepreneurs across Alberta who are building businesses and defining success on their own terms.
This welcoming evening brings women together to connect with fellow entrepreneurs, hear real stories from women who are building and leading, and celebrate the wins along the way, big and small.
You’ll leave feeling energized, supported, and more connected to a community that understands the journey.
You’ll also learn about AWE programs and services available to support your business, along with other local and regional resources designed to help you grow. Because no one builds a business alone.
Hear from Inspiring Women Leaders
Fireside Chat with Ally Stone
Founder & CEO, The Inspired Leader | AWE30 Entrepreneur
Join us for an authentic fireside conversation with Ally Stone, leadership expert and entrepreneur. Over nearly two decades in the hospitality industry, Ally helped grow 15 businesses into a $40 million enterprise while building people-first cultures and resilient teams.
Now Founder and CEO of The Inspired Leader, Ally works with organizations and leaders to bring humanity back to business. In this candid conversation, she will share reflections from her entrepreneurial journey, lessons from leading through growth and adversity, and insights on building businesses and cultures that truly thrive.
Keynote with Dr. Miral Mehta
Founder, Entrepreneur & AWE Board Director
We are honoured to welcome Dr. Miral Mehta, physician, entrepreneur, author, and founder of Stellar Integrated Eye Care and co-founder of ATOM Health. Driven by a passion for innovation and social impact, Dr. Mehta has built ventures that bring together healthcare, technology, and community.
In her keynote, she will share insights from her journey building purpose-driven businesses and using innovation to solve real-world problems.
Who Should Attend
Women entrepreneurs at any stage of business.
Whether you are:
Just starting an idea
Growing your business
Navigating a pivot
Or redefining what success means to you
If you are looking for connection, inspiration, and community, this event is for you.
Event Details
Date: Thursday, March 19
Time: 4:00 PM – 8:00 PM
Location: LAST Modern Event Venue
242 106 St NW, Edmonton, AB
Come as you are.
Leave feeling connected, inspired, and celebrated.
AWE Partner Information Session: WEOC National Loan Program
Join us every Wednesday at 1:00 PM ET for a free, one-hour virtual information session introducing the WEOC National Loan Program, a Government of Canada–funded initiative delivered through Women’s Enterprise Organizations of Canada (WEOC) as part of the Women Entrepreneurship Strategy.
This session is designed for women entrepreneurs across Canada who want clear, credible information on how to access up to $50,000 in financing, supported by a nationally recognized program created to reduce systemic barriers to capital.
You will be guided through the full loan application process and introduced to WEOC’s network of trusted regional Loan Fund Partners, who provide expert, one-on-one support to help you prepare your business plan and application with confidence.
In this session, you will:
Learn how the WEOC National Loan Program works and whether it fits your business
Understand eligibility requirements, approved uses of funds, and program timelines
See how WEOC and its regional Loan Fund Partners work together to support women entrepreneurs across Canada
Learn what documentation is required and how to prepare a strong application
Ask questions directly to the WEOC loans team in a clear, supportive environment
AWE Connects at Hyperdrive | Grand Prairie
Celebrate. Connect. Be inspired.
Join us for an AWE30 community gathering in partnership with Hyperdrive, celebrating women entrepreneurs across Alberta who are achieving success on their own terms. This welcoming space is designed to help you connect with fellow entrepreneurs, engage in real conversations, and celebrate your wins, big and small.
As part of the afternoon, enjoy an AWE-hosted lunch and an inspiring fireside chat with Danielle Cherewyk, Founder and CEO of The Headroom Salon Company and Owner and CEO of Peak Beauty Academy in Grande Prairie, Alberta. Danielle leads two award-winning brands recognized for innovation, education, and exceptional guest experiences. She will share her entrepreneurship journey, including how she has navigated growth, built strong teams, and cultivated community along the way.
You will also learn about AWE programs and services available to support you, along with other local and regional resources designed to help you grow. Because no one builds a business alone.
Who should attend:
Women entrepreneurs at any stage, whether you are just starting, growing, pivoting, or redefining what success means to you. If you are looking for connection, inspiration, and community, this event is for you.
Make a full weekend of it and experience everything Hyperdrive has to offer. Weekend tickets are available here:
https://www.hyperdrivesummit.com/buy-tickets/
Be sure to look for special AWE pricing at checkout.
If you can’t join for the full weekend, join us for lunch on Saturday! (Lunch only tickets below)
Date: Saturday, March 14, 2026
Time: 11:45am to 1:00 PM
Location: Delta Hotel Grande Prairie, Alberta (Hosted in partnership with Hyperdrive Summit)
Come as you are. Leave feeling connected and celebrated.
LinkedIn Content Crack'd
Unlock your LinkedIn voice! Join Studio3’s hands-on webinar to craft posts, boost confidence, and grow your brand—templates included!
How to Choose the Right CRM for Your Business (Even If You’ve Tried Before)
Overwhelmed by tech? In 90 minutes, learn how to choose or fix a CRM that works—saving you time & boosting results.
Feeling overwhelmed by tech—or stuck with a CRM that just doesn’t work for your business? This 90-minute session is designed for business owners who either don’t have a CRM or are frustrated with the one they’re using. You’ll learn what a CRM actually does, why most setups fail, and how to identify the features that truly matter for your workflow. By the end, you’ll walk away with clarity, confidence, and a practical map to help you choose (or fix) a CRM that saves time and drives results.
Speaker Bio:
When Tina is not coaching entrepreneurs through the AWE programs, she is the powerhouse behind Torch7.com, a Government‑Approved Digital Advisor with 25 years in digital transformation. She helps business owners ditch clunky tools and endless spreadsheets so they can get back to the work they truly love. Tina builds and implements digital‑adoption plans that turn chaos into clarity. Think automation and AI that actually make sense…plus the strategy to weave it all together.
How can she support your journey? AI‑powered automation—follow‑ups, funnels, the works Scalable workflows that grow without breaking you All‑in‑one digital ecosystems—CRM to VR—synced and stress‑free Strategy‑first execution—no guesswork, just measurable results
Tina has partnered with organizations like Lafarge and the City of Edmonton, as well as grassroots founders ready to explode their impact and income.
Her passion is mentoring women in leadership through the AWE programs.
AWE Partner Information Session: WEOC National Loan Program
Join us every Wednesday at 1:00 PM ET for a free, one-hour virtual information session introducing the WEOC National Loan Program, a Government of Canada–funded initiative delivered through Women’s Enterprise Organizations of Canada (WEOC) as part of the Women Entrepreneurship Strategy.
This session is designed for women entrepreneurs across Canada who want clear, credible information on how to access up to $50,000 in financing, supported by a nationally recognized program created to reduce systemic barriers to capital.
You will be guided through the full loan application process and introduced to WEOC’s network of trusted regional Loan Fund Partners, who provide expert, one-on-one support to help you prepare your business plan and application with confidence.
In this session, you will:
Learn how the WEOC National Loan Program works and whether it fits your business
Understand eligibility requirements, approved uses of funds, and program timelines
See how WEOC and its regional Loan Fund Partners work together to support women entrepreneurs across Canada
Learn what documentation is required and how to prepare a strong application
Ask questions directly to the WEOC loans team in a clear, supportive environment
Preparing For Financing | Business Learning Series
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Loan Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
Tax Tips & Tricks: Updates & Planning Insights for 2026
Tax Tips & Tricks: Updates & Planning Insights for 2026
As tax season approaches, understanding recent updates can make a meaningful difference. This session will cover current tax developments affecting individuals, incorporated business owners, and sole proprietors, along with strategic considerations to help optimize your position before filing.
What You’ll Learn:
Key tax updates for 2026 affecting individuals, incorporated businesses, and sole proprietors
Important filing deadlines and compliance requirements to avoid penalties and interest
Common tax mistakes and CRA audit triggers to watch for this season
Deductible business expenses and documentation best practices
GST/HST reminders and reporting considerations
Planning opportunities to help you reduce taxes before filing
Practical steps to feel prepared and confident heading into tax season
Speaker Bio:
Vartika Satija, CPA, CA is an independent designated professional accountant, striving to work with small businesses to educate and provide a financial check up of their business. Her passion is to partner up with Sole Proprietors, Small Businesses and Non for Profits to provide ongoing guidance towards their unique Accounting and Tax requirements. Her mission is to ensure that small businesses are well educated and informed about the best tax and accounting practices to be able to manage their cash flows and utilize in the best possible ways that will help to grow their business, achieve their financial goals and make a difference in the community. Her intensive experience includes personal and corporate tax compliance, tax planning, and other business advisory and who have also been involved in all sorts of businesses such as manufacturing, consulting, professional services, constructions, retail, restaurants, real estate, and many more.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
AWE Partner Information Session: WEOC National Loan Program
Join us every Wednesday at 1:00 PM ET for a free, one-hour virtual information session introducing the WEOC National Loan Program, a Government of Canada–funded initiative delivered through Women’s Enterprise Organizations of Canada (WEOC) as part of the Women Entrepreneurship Strategy.
This session is designed for women entrepreneurs across Canada who want clear, credible information on how to access up to $50,000 in financing, supported by a nationally recognized program created to reduce systemic barriers to capital.
You will be guided through the full loan application process and introduced to WEOC’s network of trusted regional Loan Fund Partners, who provide expert, one-on-one support to help you prepare your business plan and application with confidence.
In this session, you will:
Learn how the WEOC National Loan Program works and whether it fits your business
Understand eligibility requirements, approved uses of funds, and program timelines
See how WEOC and its regional Loan Fund Partners work together to support women entrepreneurs across Canada
Learn what documentation is required and how to prepare a strong application
Ask questions directly to the WEOC loans team in a clear, supportive environment
The Essentials of eCommerce: Build, Optimize, and Scale Your Online Business 3-Part Series | February 25–27 from 1:00 pm to 2:30 pm each session
We invite you to join AWE in hosting Angus Gastle, owner of Phosphene and our extended team expert, for this practical learning series designed for business owners who want to successfully build, optimize, and scale their online sales. Delivered over three progressive sessions, this series guides you through the full eCommerce lifecycle. Each session builds on the last, providing hands-on insights and actionable strategies you can apply immediately to your business.
Part 1: Fundamentals – Building Your Foundation (February 25, 1:00 pm to 2:30 pm)
Start your eCommerce journey by understanding the core concepts behind selling online. Learn about different business models, how platforms work, and how to plan an effective customer experience from first visit to delivery.
Learning Outcomes:
Speak the language of eCommerce confidently with developers and vendors
Identify which business model (product or service based) fits your goals
Evaluate platforms and choose the right one for your next project
Understand the end-to-end process from customer visit to fulfillment
Part 2: Optimization & Automation – Making Your Store Work Smarter (February 26, 1:00 pm to 2:30 pm)
Your site is live, now what? This session focuses on measuring performance, interpreting data, and using automation to streamline operations and improve conversions without adding more work to your plate.
Learning Outcomes:
Use analytics tools to track KPIs and customer behavior
Discover automation opportunities for marketing and operations
Apply strategies to optimize conversion rates and reduce abandoned carts
Part 3: Growth & Partnerships – Scaling Your Success (February 27, 1:00 pm to 2:30 pm)
Take your optimized store to the next level. Explore sustainable growth strategies, including email marketing, paid ads, influencer partnerships, and customer retention tactics that help build long-term revenue.
Learning Outcomes:
Implement email campaigns and cart recovery strategies
Understand paid marketing channels and influencer collaborations
Apply techniques to increase retention and reduce churn
Leverage partnerships and referrals to scale authentically
Speaker: Angus Gastle