Learn how Alberta Women Entrepreneurs (AWE) supports women in business through funding, mentorship, and growth opportunities.

Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.

In this session, you will discover:

• An introduction to AWE and the unique ways we champion women in business

• Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed

• A look ahead at what's coming and how you can get involved

Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.

Let’s grow together. Let’s grow with AWE.

Master the art of strategic marketing planning to elevate your business's online presence, sales and engagement

Learning Labs Dates:

Session 1: Wednesday, November 19th, 1:00 pm to 3:00 pm

Session 2: Wednesday, November 26th, 1:00 pm to 3:00 pm

In session 2 of this series, take your marketing strategy to new heights. This session delves into the finer details of optimizing marketing efforts for maximum impact, backed by sophisticated KPIs and strategic insights.

In session 2, we will cover:

90° Scheduling, 0° Social Media Post Optimization, Tools & Resources

• Take the 180° campaign to create a 90° strategic content calendar to optimize visibility and engagement.

• Allocate resources effectively to support ongoing marketing efforts.

• Hone in to 0° to defining your social media content that aligns with brand messaging, audience preferences and business strategy.

• Measure KPIs such as engagement and conversion rates to refine content strategies.

• Consider tools to track campaign performance and adjust strategies in real time.

• Explore techniques to enhance reach and audience interaction on social platforms.

We look forward to having you join us for this series!

Turn your idea into action. Startup Sprint gives you tools, resources, and a clear roadmap to launch your business with confidence.

Ready to turn your idea into action?

Startup Sprint is a fast-paced, 90-minute interactive workshop designed to give aspiring entrepreneurs the essential tools and resources they need to launch with confidence. In this session, you’ll learn the must-haves every business needs—from clarifying your idea and choosing the right structure, to managing finances and building your first action plan.

We’ll explore tech tools to streamline your journey (like Canva, Shopify, QuickBooks, and Trello) and share the organizations, networks, and funding opportunities that can support you along the way. Through live polls, breakout discussions, and practical exercises, you’ll walk away with a clear 30-60-90 day roadmap to kickstart your business—and a resource list to keep you moving forward.

Whether you’re at the idea stage, side hustle mode, or just starting to launch, this sprint will help you build momentum, avoid common mistakes, and connect to the supports that make entrepreneurship easier.

Master the art of strategic marketing planning to elevate your business's online presence, sales and engagement

Learning Labs Dates:

Session 1: Wednesday, November 19th, 1:00 pm to 3:00 pm

Session 2: Wednesday, November 26th, 1:00 pm to 3:00 pm

In session 1 of this series, we will cover:

360° Marketing Strategy, 180° Marketing Campaign, Tools & Resources

• Align marketing efforts with overarching business objectives in a 360° perspective.

• Define target audiences and craft messaging that resonates effectively.

• Breaking down into a 180 view, develop comprehensive marketing campaigns with multiple touch points.

• Execute planned strategies that enhance customer engagement and retention.

• Explore recommended tools for efficient campaign management.

• Access planning templates and real-world marketing examples for practical application.

Feeling overwhelmed by tech—or stuck with a CRM that just doesn’t work for your business? This 60-minute session is designed for business owners who either don’t have a CRM or are frustrated with the one they’re using. You’ll learn what a CRM actually does, why most setups fail, and how to identify the features that truly matter for your workflow. By the end, you’ll walk away with clarity, confidence, and a practical map to help you choose (or fix) a CRM that saves time and drives results.

Speaker Bio:

When Tina is not coaching entrepreneurs through the AWE programs, she is the powerhouse behind Torch7.com, a Government‑Approved Digital Advisor with 25 years in digital transformation. She helps business owners ditch clunky tools and endless spreadsheets so they can get back to the work they truly love. Tina builds and implements digital‑adoption plans that turn chaos into clarity. Think automation and AI that actually make sense…plus the strategy to weave it all together.

How can she support your journey? AI‑powered automation—follow‑ups, funnels, the works Scalable workflows that grow without breaking you All‑in‑one digital ecosystems—CRM to VR—synced and stress‑free Strategy‑first execution—no guesswork, just measurable results

Tina has partnered with organizations like Lafarge and the City of Edmonton, as well as grassroots founders ready to explode their impact and income.

Her passion is mentoring women in leadership through the AWE programs.

Boost your site’s visibility! Join our webinar to master SEO setup, keyword strategy, and NAP best practices for lasting success.

SEO Foundations Presented by Studio3 Creative

Duration: 1 hour

A checklist for your basic SEO setup.

· How to choose & use the right keywords

· NAPs and What you should know about setting up your site

· Basic usage of keywords in content (where should they be, what to avoid)

Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.

Our Loan Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.

We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!

Learn how Alberta Women Entrepreneurs (AWE) supports women in business through funding, mentorship, and growth opportunities.

Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.

In this session, you will discover:

• An introduction to AWE and the unique ways we champion women in business

• Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed

• A look ahead at what's coming and how you can get involved

Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.

Let’s grow together. Let’s grow with AWE.

Our Loan Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.

We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!

Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.

In this session, you will discover:

• An introduction to AWE and the unique ways we champion women in business

• Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed

• A look ahead at what's coming and how you can get involved

Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.

Let’s grow together. Let’s grow with AWE.

Ready to turn your idea into action?

Startup Sprint is a fast-paced, 90-minute interactive workshop designed to give aspiring entrepreneurs the essential tools and resources they need to launch with confidence. In this session, you’ll learn the must-haves every business needs—from clarifying your idea and choosing the right structure, to managing finances and building your first action plan.

We’ll explore tech tools to streamline your journey (like Canva, Shopify, QuickBooks, and Trello) and share the organizations, networks, and funding opportunities that can support you along the way. Through live polls, breakout discussions, and practical exercises, you’ll walk away with a clear 30-60-90 day roadmap to kickstart your business—and a resource list to keep you moving forward.

Whether you’re at the idea stage, side hustle mode, or just starting to launch, this sprint will help you build momentum, avoid common mistakes, and connect to the supports that make entrepreneurship easier.

About the Speaker:

Melissa Martin founded Wean Green in 2009 when she was on maternity leave from teaching first grade in Canada. She saw a market need for an eco-friendly storage option to store her homemade baby food and toddler snacks for her 2 daughters. To get started, Melissa grabbed her Mr.Sketch markers and created a business plan centered around infinitely recyclable glass containers that has survived a decade's worth of twists and turns. Instead of cooking up her business strategy in her kitchen she was executing an international brand that manufactures in South Korea and is distributed on most continents. She exited the company in 2024.

Join us for a candid 30-minute spotlight with Bold Leadership and Strategic Edge alumni as they share their entrepreneurial journeys, the strategies that fueled their growth, and how AWE programs supported their success. Hear real stories, ask questions, and see how these programs can help you take your business to the next level.

Speaker Bio:

Heather Huenison is the Co-Owner and COO of Naturally Amped, a Saskatchewan-based fermented foods company that has grown into one of Western Canada’s fastest-rising health food brands.

With a background in engineering and an MBA, Heather combines technical problem-solving with strategic leadership to scale operations while staying true to Naturally Amped’s mission: making it easier for people to live healthier lives with science-backed, traditional foods.

Naturally Amped products are carried by Whole Foods Canada, Calgary Co-op, Nature’s Fare, Fortinos, and many Sobeys and Safeway locations, with distribution expanding through both national and Prairie-based partners.

Introduction to automation with ChatGPT, Claude & Zapier.

Claude is an AI assistant for generating and understanding content, while Zapier is an automation tool for connecting different apps and automating workflows. You could even use them together, for example, by creating a Zap that automatically sends a new email attachment to Claude for a summary, then sends the summary to you via Slack.

Speaker Bio:

Jason (JT) has been leading businesses through an era of exponential digital change across North America for over 25 years. He is a senior leader and mentor with an extensive technology background. From his roles with Long View, Apple, Robots & Pencils and Chata.ai, Jason has accumulated a tremendous amount of technical experience, including managing enterprise data centers, leading global software development teams, and directing cutting-edge AI/ML scientists.

Jason leverages his diverse career experience to enhance organizational productivity and efficiency by effectively leveraging technology. His past leadership roles have included everything from Director to Chief Operating Officer.

Jason is also an instructor at Southern Alberta Institute of Technology (SAIT) - School for Advanced Digital Technology and Mount Royal University, working with: entrepreneurs, executives and senior managers of start-up and high-growth enterprises. Jason currently sits as a technology expert on several post-secondary advisory boards in Canada and the United States.

Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.

We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!

About the Facilitator:

Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.

Since then, with her people-centric nature, and empathy for the small business owner, Catherine has followed her calling to educate and share her first-hand, entrepreneurial understanding with the small business community. Her financial background allows her to support her clients in key financial areas such as cash flow, understanding financial statements and financing. She also has the personal and professional experience to advise as a generalist on all aspects of small business.

A born and raised Calgarian, Catherine loves traveling, learning about other cultures and spending time with friends and family. She has been to many places in the world but the bucket list is still long.

Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.

In this session, you will discover:

• An introduction to AWE and the unique ways we champion women in business

• Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed

• A look ahead at what's coming and how you can get involved

Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.

Let’s grow together. Let’s grow with AWE.

Speaker Bio:

Amanda Hamilton is an experienced and enthusiastic client service professional. She is passionate about entrepreneurship and helping women-owned businesses in every stage of their journey. 

Amanda holds a Bachelor of Arts degree in Women's and Gender Studies from the University of Alberta, and with over ten years of experience in the client service industry, she now supports Alberta Women Entrepreneurs as the Client Service Specialist. Her previous roles focused on building internal and external client relationships, coaching and developing employees, and supporting high-volume business management goals. Her experience in the industry taught her the value of innovative solutions, collaboration and communication. Now at AWE, she hopes to continue to make a positive impact on the community and help women achieve their entrepreneurial dreams. 

In her spare time, Amanda can be found thrifting at local vintage shops, spending time with her friends and family, or at home playing her ukulele.

Know Your Numbers Presented by Studio3 Creative

What’s a KPI, and how do you know at a glance if your marketing is working?

· How to set realistic, trackable goals.

· Understanding lead generation, conversion rates, and return on investment (ROI).

· Simple check-in and decision making strategy to keep your work on track and help you drop ineffective channels

Speaker Bio:

Hi, I’m Sarah! Marketing is my jam, and I’ve spent the last 12 years helping start-ups and B2B brands go from “meh” to memorable. Whether it’s crafting scroll-stopping strategies, growing engaged communities, or making sure your content gets the attention it deserves, I’m here to make it happen.

This one-hour webinar is designed for business owners, entrepreneurs, and creatives who want to understand how sales funnels work and how to start using one — without the overwhelm. Participants will walk away with a clear plan, a basic funnel strategy, and a vision of how to move potential customers from 'just looking' to 'ready to buy.'

Speaker Bio:

When Tina is not coaching entrepreneurs through the AWE programs, she is the powerhouse behind Torch7.com, a Government‑Approved Digital Advisor with 25 years in digital transformation. She helps business owners ditch clunky tools and endless spreadsheets so they can get back to the work they truly love. Tina builds and implements digital‑adoption plans that turn chaos into clarity. Think automation and AI that actually make sense…plus the strategy to weave it all together.

How can she support your journey? AI‑powered automation—follow‑ups, funnels, the works Scalable workflows that grow without breaking you All‑in‑one digital ecosystems—CRM to VR—synced and stress‑free Strategy‑first execution—no guesswork, just measurable results

Tina has partnered with organizations like Lafarge and the City of Edmonton, as well as grassroots founders ready to explode their impact and income.

Her passion is mentoring women in leadership through the AWE programs.

Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.

We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!

About the Facilitator:

Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.

Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.

In this session, you will discover:

• An introduction to AWE and the unique ways we champion women in business

• Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed

• A look ahead at what's coming and how you can get involved

Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.

Let’s grow together. Let’s grow with AWE.

Unlock clarity and direction for your business by exploring the fundamental questions every entrepreneur must answer: What, When, Where, Why, and Who. In this interactive session, you’ll dive deep into these core questions to uncover insights that align your vision with actionable strategies. By understanding these key elements, you’ll gain the confidence and focus needed to move your business forward with purpose and intention.

Whether you’re refining your business model or planning your next steps, this webinar will equip you with a clear framework to create greater alignment between your goals and how you execute them.

Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.

We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!

About the Facilitator:

Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.

Since then, with her people-centric nature, and empathy for the small business owner, Catherine has followed her calling to educate and share her first-hand, entrepreneurial understanding with the small business community. Her financial background allows her to support her clients in key financial areas such as cash flow, understanding financial statements and financing. She also has the personal and professional experience to advise as a generalist on all aspects of small business.

A born and raised Calgarian, Catherine loves traveling, learning about other cultures and spending time with friends and family. She has been to many places in the world but the bucket list is still long.