Privacy Policy

Alberta Women Entrepreneurs Association (AWE) recognizes the importance of privacy and the sensitivity of personal information received by us in the course of our operations. This policy has been developed with those obligations in mind.

The objective of AWE’s Privacy Policy is to promote responsible and transparent personal information management practices in a manner consistent with the provisions of the Personal Information Protection Act (PIPA) and other applicable privacy legislation.

Table of Contents

1.Collection, Consent, Use, and Disclosure of Personal Information

2. Protection (Safeguarding Information)

3. Accessing Your Personal Information

4. Revisions to Personal Information

5. Information Regarding Website Practices and Cookies

6. Other

1. Collection, Consent, Use and Disclosure of Personal Information

We collect and use information to establish and serve you as our client.

We require information to:

  • Understand, access and assist our clients with ongoing needs;

  • Ensure information is accurate and up-to-date;

  • Providing credit lending services; and

  • Facilitate communications, process and evaluate loans and other reasonable purposes consistent with the objectives of AWE.

What information do we collect?

‘Personal information’ refers to information about an identifiable individual. In Alberta, business contact information such as your office address, job title, business phone number, email address, fax number or other related business contact information is not considered personal information.

Further, these terms do not include information that does not identify particular individuals, like aggregate statistics or anonymous data, or information which is publicly available, as specified in applicable laws.

The types of personal information that AWE may collect about an individual include, but are not limited to the following: Name, home address, telephone number, personal email address, and billing and account information.

The nature and amount of information we collect depends on the service you have requested. For every client, we need your contact information. For loan clients, we require more information than we require from our other business clients.

How do we collect your personal information?

We collect personal information in accordance with the provisions of PIPA. Wherever possible we collect personal information directly from individuals. However, it may be necessary to make directed individual requests for relevant sensitive personal information from a particular organization or business, such as financial institutions. If we need to make this request on behalf of a client, we will obtain consent prior to collecting this information. Consent may be in writing, verbal or implied as necessary to fulfill requirements.


PIPA provides that an individual is deemed to consent to the collection, use or disclosure of personal information about that individual for a particular purpose if the individual voluntarily provides the information for that purpose, and it is reasonable that a person would voluntarily provide that information.

Consent may be given in the following ways:

  • AWE will request either written or express oral consent from an individual, which may be given in person or over the telephone if her/his identity is authenticated;

  • If an individual volunteers to provide relevant personal information verbally or in writing, we assume that consent is being given to the collection, use and disclosure of your personal information as described in this Privacy Policy;

  • When contact is initiated with us, AWE may determine that consent has been implied for us to collect, use and disclose personal information in a reasonable manner.

  • In some situations, we will require express consent in writing, by the provision of a letter, application form, electronic signature, or other document authorizing certain activities.

There are certain circumstances where AWE is required or permitted by law, to collect, use and disclose personal information without consent. Such circumstances include, but are not limited to situations where:

  • The collection, use or disclosure is clearly in the interests of the individual and consent cannot be obtained in a timely way;

  • The collection, use and disclosure is necessary to respond to an emergency that threatens the life, health or security of an individual or the public;

  • It is necessary to establish or collect AWE fees;

  • Collection, use, or disclosure is reasonable for the purposes of an investigation or proceeding;

  • The personal information is available to the public from a prescribed source; or

  • The collection, use, or disclosure is required or authorized by a statute or regulation of Alberta or Canada.

AWE will handle all personal information confidentially and will substantiate the legal authority to collect, use and disclose personal information in these circumstances. Furthermore, we will make reasonable efforts to ensure that the information we collect is accurate and complete.


AWE will use personal information to provide services to clients and to administer our business. With an individual’s permission, we may send you information about our other services, or about upcoming events and new programs we may have to offer. An individual may at any time withdraw consent by notifying us, and we will not send any further materials.


It is AWE’s policy not to disclose or sell personal information or business contact information to any third party to enable them to market their products or services.

Personal information will only be disclosed if it is necessary or beneficial to the provision of services to our client. Information may be disclosed to the following sources:

  • Our staff and agents who use the information for the reasonable business purpose of providing an individual with client services

  • To a third party we contract to provide administrative services to the organization. These third party contractors are bound by law not to use this information in a way that would be inconsistent with the privacy laws of Alberta.

  • Professionals working with us such as our accountants, lawyers, etc.

  • Financial institutions

It should further be noted that all of our employees and Board members are bound by a strict confidentiality agreement.

2. Protection (Safeguarding information)

We recognize our obligations to protect the confidential information of our clients. We further recognize our obligations to protect the personal information we have gathered about our clients and about other individuals during the course of our business. We have therefore made arrangements to secure against the unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction of personal information.

3. Accessing your personal information

Any individual may request access to your personal information by directing a written request to

AWE’s privacy officer, as identified below. AWE will respond to in the time allowed under PIPA. Furthermore, we are permitted by law to charge a reasonable fee for retrieval and copying of personal information; notification of the amount to be communicated prior to us completing the request.

Please note that we may not be able to provide information about you from our records if it contains references to other persons, is subject to legal privilege, contains information proprietary to AWE, is too costly to retrieve, or cannot be disclosed for other legal reasons.

4. Revisions to Personal Information

We will make every reasonable effort to keep your information accurate and up-to-do. If you find any errors in our information about you, please send us the correction in writing by mail or e-mail. We will make appropriate corrections and make sure that such corrections are conveyed to anyone we may have misinformed. For information that remains in dispute, we will annotate that a correction was requested.

5. Information Regarding Website Practices and Cookies


Cookies are an essential part of how the Internet works today, and they allow web servers to recognize your computer's browser when you return. When you enter our site, a cookie is set on your hard drive so that our site can be easily located by your browser on future visits. Although the information is stored on your hard drive, a cookie can never look at the contents of your hard drive, or deliver information on your hard drive to others. When you visit our site, we may collect and store information about your visit.

We use this data on an aggregate basis to measure and analyze site activity, and on an individual basis to provide information that may be of interest to you. We may use these cookies for marketing and remarketing purposes through third-party ad platforms for our various programs, events, and services. If you wish to opt-out, or have the cookies removed, you can simply delete them from your browsing history. You may choose not to accept cookies by changing your preferences on your browser.

Links to External Sites

Links to external websites are provided for you as a convenience and we assume no responsibility or liability for such linked sites. These other sites may send their own cookies to users, collect data or solicit personal information. You should check the privacy policy of any website you visit.

6. Other

Communications by Email

E-mail is not a secure, confidential method of communicating your confidential and personal information with us. We will not use e-mail to send personal or confidential information unless you expressly authorize this form of communication and accept all the inherent risks associated with this type of communication.

Changes to this Privacy Statement

We may review and change our Privacy Statement from time to time in order to update our privacy commitment to you in keeping with current privacy laws.

Contact Information & Resources

If you have any questions with respect to our policies concerning the handling of your personal information, or if you wish to request access to, or correction of, your personal information under our care and control, please contact us:

Telephone 1-800-713-3558