BUILD CLARITY. STRENGTHEN SYSTEMS. MOVE YOUR BUSINESS FORWARD.
★★★★★Trusted by women entrepreneurs across Canada
This program is designed for entrepreneurs of established businesses who are actively seeking to grow and expand, making decisions about people, revenue, operations, systems, and capital, while needing space to step back, think clearly, and move forward with intention.
This course focuses on applied, data driven decision-making, not theory. You'll understand how data supports decision making and how success can be measured using data in your business. Combines data driven decision making, guided strategy, applied learning, and accountability designed to help you make confident decisions across your business.
Cohorts are intentionally small and capped at 15 participants.
Start with clarity.
Not sure if Strategic Edge is right for you? Start the Confidence Check
A 3-minute self-assessment to see if Strategic Edge fits your business goals.
What Strategic Edge Helps You Do
Strategic Edge focuses on turning insight into action. Across seven sessions, you’ll work on strengthening the core areas that support sustainable business growth.
In this program, you’ll focus on:
Clarifying your strategic priorities and growth direction
Strengthening leadership practices that support people and performance
Improving how revenue, sales systems, and decision-making work together
Aligning marketing strategy with real business goals
Building confidence with financial literacy, funding options, and capital planning
Creating a realistic, actionable plan to move your business forward
This program helps reduce friction, sharpen focus, and support better decisions without adding more noise.
Strategic Edge is for women who
Run an established or growing business
Already have growth goals, ideas, or plans in motion
Want clarity, accountability, and expert guidance
Are ready to make progress now
If you’re asking “Am I doing this right?” You’re in the right room.
Choose the format that works for you
Live cohort (weekly ONLINE sessions)
This option works well if you:
Want built-in accountability and real-time
discussion
Move faster with live conversation and peer
learning
Can commit to weekly live sessions
Next live cohort details:
Join our waitlist for fall 2026 delivery
Wednesdays, 9:00 AM – 12:00 PM
Live online
Limited to 15 participants
on-demand cohort (flexible)
This option works well if you:
Can’t attend live weekly sessions
Need flexibility around your schedule
Still want structured learning, support, and
accountability
You’ll receive:
Advisor-led support
You’ll receive:
10 hours of one-to-one coaching with expert business advisors
Real feedback on real challenges inside your business
Guidance grounded in practical decision-making, not theory
I loved it, at first I wasn't sure, but it really helped me narrow down what I needed to do, and the advisors really helped each week in group and in individual sessions, so much faster than I could have done on my own!
MELISSA HOZACK,
TRU ME WHOLE HEALTH LTD
A cohort designed for action
You’ll join a small cohort of growth focused women entrepreneurs who are
Asking the same questions
Supporting one another honestly
Facing similar challenges
PLUS: Receive access to AWE’s learning and community platform
Because you don’t need all the answers. You need the right room.
The experience of participating in Strategic Edge has been nothing short of transformative.
There's something incredibly powerful about being surrounded by individuals who truly understand the unique challenges and triumphs that come with entrepreneurship. The camaraderie, empathy, and support in that space were unparalleled.
ERIN DAVIS,
ERIN DAVIS CO CORPORATION
Upcoming program details
Dates: Join our waitlist for fall 2026 delivery
Schedule: Wednesdays, 9:00 AM – 12:00 PM
Format: Live online cohort
Spots Available: 15 participants
Final step: Apply to join
When you’re ready, registering is the next step. Cohort size is limited to 15 participants.
Still Deciding? Book a short call to ask questions, understand fit, and get clarity before applying.
Strategic Edge Program FAQs
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Strategic Edge is an advisor-led business growth program, not a passive course. It combines structured strategy sessions, one-to-one coaching, and peer discussion to help founders make real decisions inside their business while they’re running it.
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Strategic Edge is designed for women entrepreneurs who already have an active business and are making decisions about growth, revenue, operations, leadership, or funding. It supports owners who want clarity, structure, and momentum without stepping away from day-to-day operations.
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Strategic Edge is best suited for owners who are well established or actively scaling. Entrepreneurs who are still validating an idea or in early stages of business may benefit more from AWE’s BRIDGE program or foundational learning options.
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Strategic Edge focuses on applied, data driven decision-making, not theory. Through small cohorts, advisor-led sessions, and one-to-one coaching, women entrepreneurs build trusted relationships, strengthen their systems, clarify priorities, and leave with an actionable plan they can implement immediately.
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No. Strategic Edge offers both live cohort and on-demand formats. Both provide structured learning, advisor guidance, coaching support, and accountability so you can progress in a way that fits your schedule.
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Participants receive expert advisor guidance, peer discussion, and 10 hours of one-to-one coaching. Grounded in data-driven decision-making, the program supports entrepreneurs to scale and expand strategically while tackling real challenges such as sales systems, leadership decisions, financial planning, and operational clarity.
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You won’t create a traditional static business plan. Instead, you’ll build a realistic execution plan that reflects your current stage, priorities, and growth direction — designed to guide decisions after the program ends.
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Strategic Edge does not offer financial support or funding.
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Strategic Edge focuses on overall business growth — strategy, revenue, operations, leadership, and planning. Digital Edge focuses specifically on digital strategy, tools, AI, and technology decisions. Many founders take both programs at different stages of growth.