Mariya Popova
Marketing and Communications Coordinator
Mariya is AWE's storyteller, content creator, and digital voice. Every day, she finds and shares the stories of women entrepreneurs across Alberta, and shows how AWE empowers them.
Mariya has spent her career in brand strategy, helping organizations tell their story more effectively. She combines a customer-first approach to storytelling with data-driven insights and brand-aligned creativity to build quality demand generation.
What drives her is simple: bridging the gap between great products and underserved markets. She believes that when brands show up more authentically, their solutions become more accessible to the people who need them most.
That belief is what brought her to AWE, where she continues this mission and helps more women across Alberta step into entrepreneurship.
When she's not building content calendars or analyzing campaign metrics, you'll find her traveling, gardening, listening to podcasts, or catching up with family and friends over great coffee.