We invite you to join AWE in hosting Angus Gastle, owner of Phosphene and our extended team expert, for this practical learning series designed for business owners who want to successfully build, optimize, and scale their online sales. Delivered over three progressive sessions, this series guides you through the full eCommerce lifecycle. Each session builds on the last, providing hands-on insights and actionable strategies you can apply immediately to your business.
Part 1: Fundamentals – Building Your Foundation (February 25, 1:00 pm to 2:30 pm)
Start your eCommerce journey by understanding the core concepts behind selling online. Learn about different business models, how platforms work, and how to plan an effective customer experience from first visit to delivery.
Learning Outcomes:
Speak the language of eCommerce confidently with developers and vendors
Identify which business model (product or service based) fits your goals
Evaluate platforms and choose the right one for your next project
Understand the end-to-end process from customer visit to fulfillment
Part 2: Optimization & Automation – Making Your Store Work Smarter (February 26, 1:00 pm to 2:30 pm)
Your site is live, now what? This session focuses on measuring performance, interpreting data, and using automation to streamline operations and improve conversions without adding more work to your plate.
Learning Outcomes:
Use analytics tools to track KPIs and customer behavior
Discover automation opportunities for marketing and operations
Apply strategies to optimize conversion rates and reduce abandoned carts
Part 3: Growth & Partnerships – Scaling Your Success (February 27, 1:00 pm to 2:30 pm)
Take your optimized store to the next level. Explore sustainable growth strategies, including email marketing, paid ads, influencer partnerships, and customer retention tactics that help build long-term revenue.
Learning Outcomes:
Implement email campaigns and cart recovery strategies
Understand paid marketing channels and influencer collaborations
Apply techniques to increase retention and reduce churn
Leverage partnerships and referrals to scale authentically
Speaker: Angus Gastle