A session for business owners to learn about the benefits of using bartering.

Did you know bartering isn’t just an old-school concept of trading? It’s a powerful business strategy that’s been legally recognized in Canada since 1982?

Join us for an engaging session with Trina Lo, BarterPay franchise owner, as she shares how bartering can help you grow your business, save cash, and even create new revenue streams.

What you’ll learn:

• What bartering really is and why it works

• The legal side of bartering in Canada

• Marketing, business growth & personal benefits of bartering

• How to leverage barter to make actual cash (CAD!)

• Tax advantages you need to know

Plus, hear Trina’s personal journey with bartering and how it shaped her business.

Don’t miss this chance to discover a creative way to build your business without breaking the bank!

Speaker Bio:

Trina Lo is a well-rounded marketer with traditional roots grounding her marketing concepts based on one key idea — we all matter and we’re not just a number. With over 25 years of professional communication experience in advertising, magazine publishing, graphic design, social media and coaching she can easily work with and relate to business owners of all sizes types to let their inner selves shine.

Her marketing firm, FreshInk Communications, joined a barter exchange offering marketing and design services over 20 years ago. Her love of bartering became evident when it was included in 9 out of 10 marketing plans provided to her clients.

While searching for barter companies outside of Calgary in 2021, she discovered BarterPay, a national exchange. She joined it as well and quickly learned the differences in exchanges. When BarterPay sent out a notice looking for franchise owners, she was immediately interested in the opportunity and has been growing her Alberta franchise since April 2024 while maintaining FreshInk’s clients and launch a magazine!