For women entrepreneurs at any stage who want a practical, supportive space to think through their business planning.
If your business plan mostly lives in your head, you’re in good company.
This three-part online series helps you work through the key pieces of a business plan so you can move forward with more direction. You will start a clear outline of your plan, capture what you already know, and identify what still needs research or decision-making so you can continue building it on your own.
Across this series, you will explore:
Market research to better understand your customers, competitors, and industry
Marketing planning to outline how you will reach the right people in a way that fits your business
Financial planning with a focus on cash flow and the story behind your numbers
Your business plan can help support day-to-day decisions, prepare for future growth, and help navigate funding conversations. Whether you are planning ahead or preparing for next steps, this series helps you to begin building a plan that holds up with less guess work and more insight. You will also gain general insights on where AI tools can be helpful in the business planning process, such as organizing ideas or exploring options, and where your own judgment, research, and experience matter most. Each session includes guided discussion and opportunities to learn alongside other women entrepreneurs who are working through similar questions.
Come as you are. Leave with a strong foundation for a plan that you can continue building at your own pace.
Series Details:
Session 1: Market Research That Grounds Your Business Plan
Tuesday December 1 - 12:00 pm to 1:30 pm MST
Session 2: Outlining a Marketing Plan That Fits Your Business
Wednesday December 2 - 12:00 pm to 1:30 pm MST
Session 3: Financial Planning and the Story Behind the Numbers
Thursday December 3 - 12:00 pm to 1:30 pm MST
Presenter Bio:
Kiran Sagoo - Entrepreneurship Development Manager, Learning
Kiran has spent the past decade shaping how AWE supports entrepreneurs from advising, teaching and financing, to now leading AWE’s learning programs where she designs experiences that spark confidence, clarity and a sense of community for business owners.
With a Bachelor of Commerce in Accounting and advanced leadership and instruction certifications, she blends business know-how with a calm, supportive presence that helps women feel capable and ready for what’s next.
Growing up around family businesses, Kiran deeply understands the ups, downs, and big feelings that come with entrepreneurship - and she brings that empathy into every interaction.
Whether she’s brainstorming for a new learning lab or coaching a business founder through the next steps, she thrives on seeing the “aha moments” when something clicks for an entrepreneur and channels that energy into helping women build the business they imagine.
Outside of work, Kiran loves binge-watching the latest thriller series, writing poetry, and cooking epic dishes from all cuisines. She feels most energized when spending time in the mountains or by the ocean.