Claude AI for Business: A 5-Part Online Workshop Series
Open the browser. Ask. Answer. Close the tab.
That's it. That's the whole relationship. It works. It's also barely scratching the surface.
Sound familiar?
You're using a $200-billion+ AI model like a glorified search bar. There's a completely different way to run this thing, and almost nobody's found it. The gap between the two versions isn't skill. It's setup.
In that version, Claude isn't waiting for you to ask. It already has your context. It's running tasks while you're in a meeting. It's got a briefing ready for you Monday morning before you've poured your coffee. Nobody backs into that by accident. You could get there on your own. Watch YouTube videos. Poke at settings. Wait for it to click. For every time it does, there are ten times it doesn't, and that's weeks gone.
Or skip the trial and error. Let someone who's already done it show you exactly how. This workshop hands you the whole thing in five, 90-minute session. We will put a cap on this event, so it's an intimate room, not a webinar. You'll get seen, not muted.
Across five 90-minute sessions, you'll build your Robot OS.
Not a theoretical system. An actual working system. The one you open at the start of the week and run.
By the end of Session 5, you'll have:
Built the foundational setup that gives Claude the context it needs to do real work
Developed the muscle to use Chat, Projects, Cowork, and Claude Code
A Project set up for the work you actually do
Production-ready Skills for something you do every week
Claude connected to the current tools you already use
A scheduled briefing that runs automatically
You build it in the room. Not watch someone else build it.
The agenda
Week 1 - AI Fundamentals & Claude
Date: October 20, 2026 | Time: 10:00 AM to 11:30 AM
Week 2 - Digital Assets & Opportunity Audit
Date: October 27, 2026 | Time: 10:00 AM to 11:30 AM
Week 3 - Beyond Chat: Projects & Claude Configuration
Date: November 10, 2026 | Time: 10:00 AM to 11:30 AM
Week 4 - Creating Repeatable Skills
Date: November 24, 2026 | Time: 10:00 AM to 11:30 AM
Week 5 - Put Claude to Work: Cowork & Automation
Date: December 8, 2026 | Time: 10:00 AM to 11:30 AM
Sessions are designed to be hands-on, practical, and actionable. Attend all five sessions for the full learning experience. Having a paid Claude account is recommended to get the most benefit out of this series.
Reserve your spot for the full series today!
Speaker Bio:
Jason Tate (JT) has been leading businesses through an era of exponential digital change across North America for over 25 years. He is a senior leader and mentor with an extensive technology background. From his roles with Long View, Apple, Robots & Pencils and Chata.ai, Jason has accumulated a tremendous amount of technical experience, including managing enterprise data centers, leading global software development teams, and directing cutting-edge AI/ML scientists.
Jason leverages his diverse career experience to enhance organizational productivity and efficiency by effectively leveraging technology. His past leadership roles have included everything from Director to Chief Operating Officer.
Jason is also an instructor at Southern Alberta Institute of Technology (SAIT) - School for Advanced Digital Technology and Mount Royal University, working with: entrepreneurs, executives and senior managers of start-up and high-growth enterprises. Jason currently sits as a technology expert on several post-secondary advisory boards in Canada and the United States.
SR&ED Program Information Session - Supporting Canadian Innovation
Overview
Scientific Research & Experimental Development SR&ED Tax Incentive Program
Did you know that the SR&ED Tax Incentive Program is the largest Government of Canada program supporting research and development in Canada? Join AWE in hosting a presentation from the Canada Revenue Agency for an engaging overview of the Scientific Research and Experimental Development Tax Incentive (SR&ED) Program.
This program provides more than $ 4.1 billion in tax credits to over 18,000 businesses annually. SR&ED tax incentives encourage businesses of all sizes and in all sectors to conduct research and development in Canada and is the most prevalent support for R&D for Canadian startups. Register today to learn more about the available tax incentives, benefits, eligibility requirements and available services the CRA offers.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run bi-weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Sales Funnels Made Simple: How to Turn Clicks Into Clients
This webinar is free and open to everyone across Canada.
Learn how sales funnels work and leave with a clear plan to guide customers from curious to ready to buy—without the overwhelm.
This session is designed for business owners, entrepreneurs, and creatives who want to understand how sales funnels work and how to start using one — without the overwhelm. Participants will walk away with a clear plan, a basic funnel strategy, and a vision of how to move potential customers from 'just looking' to 'ready to buy.'
Speaker Bio:
When Tina is not coaching entrepreneurs through the AWE programs, she is the powerhouse behind Torch7.com, a Government‑Approved Digital Advisor with 25 years in digital transformation. She helps business owners ditch clunky tools and endless spreadsheets so they can get back to the work they truly love. Tina builds and implements digital‑adoption plans that turn chaos into clarity. Think automation and AI that actually make sense…plus the strategy to weave it all together.
How can she support your journey? AI‑powered automation—follow‑ups, funnels, the works Scalable workflows that grow without breaking you All‑in‑one digital ecosystems—CRM to VR—synced and stress‑free Strategy‑first execution—no guesswork, just measurable results
Tina has partnered with organizations like Lafarge and the City of Edmonton, as well as grassroots founders ready to explode their impact and income.
Her passion is mentoring women in leadership through the AWE programs.
L’entreprise au-delà du fondateur : piloter une croissance durable
Ce webinaire est gratuit et ouvert à tous partout au Canada.
Prêt à ne plus être l'entrepreneur qui doit « tout faire » ?
Vous avez créé, ou êtes en voie de créer, une entreprise prospère en comptant sur votre propre expertise et votre expérience vécue. Vous avez peut-être déjà atteint la limite naturelle de ce qu'une seule personne peut accomplir, ou vous réfléchissez à vos futurs enjeux de capacité. Dans bien des cas, la croissance exige de dépasser la mentalité de « vouloir tout faire » et de trouver comment prendre du recul stratégiquement afin d'intégrer l'aide dont votre entreprise a besoin pour prospérer.
Ce webinaire s'appuie sur l'évolution concrète d'une entreprise de services — passée d'un bureau à domicile à un modèle multi-sites avec personnel — pour examiner les mécanismes de la croissance. Nous nous concentrerons sur la mise en œuvre pratique de deux modèles: la "croissance d’infrastructure" (embauche et gestion opérationnelle) et la "croissance agile" (sous-traitance stratégique). Que votre objectif soit d’établir une organisation de grande envergure ou une structure boutique hautement efficace, cette séance offre une plateforme pour explorer le modèle qui correspond le mieux à votre vision et à votre style de vie.
Résultats attendus :
Les inscrits évalueront les compromis critiques entre l'embauche et la sous-traitance afin de déterminer le modèle le mieux aligné avec leur capacité opérationnelle et leur vision à long terme. En s'appuyant sur des cas réels, ils auront l'occasion d'échanger avec leurs pairs pour identifier leurs propres limites de capacité et acquérir la perspective nécessaire pour aborder les coûts financiers et émotionnels de leur prochaine phase de croissance.
Explorer les compromis entre l'embauche et la sous-traitance
Échanger avec vos pairs pour cibler vos contraintes de croissance actuelles
Acquérir la perspective pour évaluer les investissements financiers et émotionnels requis pour votre prochaine phase de croissance
Biographie:
Ayant débuté sa carrière dans le secteur corporatif, Jaclyn a dirigé des équipes de haut niveau pour des entités mondiales dans les domaines des logiciels et des services financiers. Animée par une passion pour la formation, elle a fait la transition vers le système scolaire de l'Alberta afin de se spécialiser en conception pédagogique, fusionnant ainsi son sens des affaires avec son expertise en éducation. Cette intersection unique de compétences a mené à l'expansion d'une entreprise albertaine spécialisée dans les initiatives de formation menant à l'emploi. Après avoir navigué le parcours complexe allant d'une croissance organique jusqu'à la vente réussie de son entreprise, elle a réinventé sa pratique pour se concentrer sur un travail intentionnel et aligné sur ses valeurs. Aujourd'hui, elle offre un soutien spécialisé à des clientèles de niche, mettant à profit son expérience vécue pour aider d'autres organisations à apprendre et à croître avec intentionnalité.
What’s the Plan? Building a Business Plan That Holds Up (3-Part Series)
Si votre croissance est limitée par votre propre capacité de production, c'est peut-être l'occasion de réinventer votre approche en passant de la vente d'heures ou de main-d'œuvre à la prestation de résultats reproductibles. Joignez-vous à nous pour une séance collaborative sur l’art de « produitiser» votre savoir-faire. Nous explorerons comment intégrer des offres qui ne requièrent pas votre implication de chaque instant, favorisant ainsi une croissance viable qui maximise votre impact.
Prenez part à la conversation pour découvrir comment structurer vos offres afin de libérer du temps, tout en demeurant au cœur de votre entreprise.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Speaker Bio:
Amanda Hamilton is an experienced and enthusiastic client service professional with a strong passion for entrepreneurship and supporting women-owned businesses at every stage of their journey. For the past two years, she has worked as the Client Service Specialist at Alberta Women Entrepreneurs, where she provides general client support, hosts and facilitates educational webinars and programs, and connects with entrepreneurs throughout the community.
Amanda holds a Bachelor of Arts degree in Women's and Gender Studies from the University of Alberta and brings over ten years of client service experience to her role. Her previous work focused on building strong internal and external relationships, coaching and developing employees, and supporting high-volume business management goals. These experiences strengthened her skills in innovative problem-solving, collaboration, and clear communication.
At AWE, Amanda is committed to making a positive impact on the entrepreneurial ecosystem and empowering women to turn their business goals into reality. Outside of work, she enjoys thrifting at local vintage shops, spending time with friends and family, and doting on her cat, Phoebe.
Streamlining Your Business Finances for Growth (With AI)
Join AWE in hosting The Cash Lab to learn how to transform financial processes in your business. We will focus on creating cashflow forecasts, building efficient workflows, simplifying budgets, and automating key financial tasks with support from AI tools—all to help you gain better control of your business.
Key outcomes:
- Build effective cashflow forecasts and understand your runway
- Identify and resolve cashflow gaps using AI-driven insights
- Automate expense reporting, invoice tracking, and reordering processes
- Use historical data and market trends to predict demand and prevent overstocking
There will also be dedicated time for Q&A with our presenter in addition to the ability to connect with other entrepreneurs in the virtual chat so you can explore the challenges and opportunities most relevant to your business together.
Register today!
Speaker Bio:
Kirsha Campbell CPA,CMA is a trailblazer and results driven speaker and trainer, focusing on sustainable cashflow for organisations/businesses in various industries and business models. She hones her corporate experience and skills to deliver customized solutions and creative changes.
Her journey has taken her through various industries- public + private sector - from franchises, food & beverage, healthcare to real estate, and even non-profit sectors.She has trained executives, business owners, not for profit and youth in various countries and industries through workshops, speaking and other training methods. Her focus lies in integrating all the moving parts in your business to set up the right foundation to be recession proof, operate with reduced risk, build sustainable cashflow, set up effective systems and procedures and much more.
She is deeply passionate about helping her clients and is committed to forming lasting relationships. She has a heart for her clients and is deeply committed to their businesses being set up for success and be their “go-to” second brain for their business.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Will AI Recommend Your Business? Get Found Online in the Age of AI
Your customers aren't just Googling anymore. They're asking AI tools like ChatGPT, Copilot, and Gemini what to buy, where to go, and who to hire.
In this hands-on workshop, you'll learn how AI-powered search works and what makes businesses more visible, trustworthy, and recommendable. You'll assess how your business shows up today, uncover opportunities to improve your visibility, and start making practical changes that help AI understand and recommend your business.
You'll Learn How To:
Understand the fundamentals of AI-powered search and Answer Engine Optimization (AEO).
Assess how your business currently appears in AI search results.
Identify the questions and prompts your ideal customers are asking.
Improve your content, credibility, authority, and online presence.
Create a prioritized 30-day AEO action plan to increase your visibility.
Ideal For: Entrepreneurs, small business owners, and marketers who want to stay ahead as AI changes how customers discover and choose businesses.
Speaker Bio:
Hi, I’m Sarah Campbell from Studio3 Creative! Marketing is my jam, and I’ve spent the last 12 years helping start-ups and B2B brands go from “meh” to memorable. Whether it’s crafting scroll-stopping strategies, growing engaged communities, or making sure your content gets the attention it deserves, I’m here to make it happen.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
How to Choose the Right CRM for Your Business (Even If You’ve Tried Before)
Overwhelmed by tech? In 90 minutes, learn how to choose or fix a CRM that works—saving you time & boosting results.
Feeling overwhelmed by tech—or stuck with a CRM that just doesn’t work for your business? This 90-minute session is designed for business owners who either don’t have a CRM or are frustrated with the one they’re using. You’ll learn what a CRM actually does, why most setups fail, and how to identify the features that truly matter for your workflow. By the end, you’ll walk away with clarity, confidence, and a practical map to help you choose (or fix) a CRM that saves time and drives results.
Speaker Bio:
When Tina is not coaching entrepreneurs through the AWE programs, she is the powerhouse behind Torch7.com, a Government‑Approved Digital Advisor with 25 years in digital transformation. She helps business owners ditch clunky tools and endless spreadsheets so they can get back to the work they truly love. Tina builds and implements digital‑adoption plans that turn chaos into clarity. Think automation and AI that actually make sense…plus the strategy to weave it all together.
How can she support your journey? AI‑powered automation—follow‑ups, funnels, the works Scalable workflows that grow without breaking you All‑in‑one digital ecosystems—CRM to VR—synced and stress‑free Strategy‑first execution—no guesswork, just measurable results
Tina has partnered with organizations like Lafarge and the City of Edmonton, as well as grassroots founders ready to explode their impact and income.
Her passion is mentoring women in leadership through the AWE programs.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Le service évolutif : transformer l'expertise en revenus prévisibles
Si votre croissance est limitée par votre propre capacité de production, c'est peut-être l'occasion de réinventer votre approche en passant de la vente d'heures ou de main-d'œuvre à la prestation de résultats reproductibles. Joignez-vous à nous pour une séance collaborative sur l’art de « produitiser» votre savoir-faire. Nous explorerons comment intégrer des offres qui ne requièrent pas votre implication de chaque instant, favorisant ainsi une croissance viable qui maximise votre impact.
Prenez part à la conversation pour découvrir comment structurer vos offres afin de libérer du temps, tout en demeurant au cœur de votre entreprise.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Know Your Numbers
Learn to set trackable goals, measure marketing ROI, and use simple strategies to boost what works and drop what doesn’t.
Please join AWE in hosting Sarah Campbell of Studio3 Creative for Know Your Numbers, where you will learn:
What’s a KPI, and how do you know at a glance if your marketing is working?
How to set realistic, trackable goals.
Understanding lead generation, conversion rates, and return on investment (ROI).
Simple check-in and decision making strategy to keep your work on track and help you drop ineffective channels
Speaker Bio:
Hi, I’m Sarah! Marketing is my jam, and I’ve spent the last 12 years helping start-ups and B2B brands go from “meh” to memorable. Whether it’s crafting scroll-stopping strategies, growing engaged communities, or making sure your content gets the attention it deserves, I’m here to make it happen.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Your Customers Are Your Best Marketers: How to Leverage Their Stories
Most businesses are sitting on their most powerful marketing asset—and not using it.
In this session, you'll learn how to turn your customer experiences into stories that actually drive buying decisions. The kind of stories that make people think, “If this worked for them, it could work for me."
You’ll learn how to uncover the stories already happening inside your business, shape them into clear, compelling narratives, and use them across your marketing and sales process. Not as fluff or feel-good content, but as strategic assets that build trust, handle objections, and support premium pricing. You’ll also see how one strong story can fuel multiple pieces of content, so you’re not constantly starting from scratch or guessing what to say.
If your marketing feels like it’s not converting as well as it should, this will show you a more effective way forward—one rooted in real results, real people, and real proof.
Speaker Bio:
Afton Brazzoni is the founder of Scribe National, a B2B content marketing agency serving clients across North America and Europe. A journalist turned agency owner and business coach, she brings more than 15 years of experience in branding as well as strategic communications and marketing to her work as a facilitator for founders.
Afton is trusted by business owners, leadership teams, and marketers for her ability to deliver focused, highly practical facilitation and advisory that brings clarity to her clients. She has facilitated branding and marketing workshops for organizations ranging from small, early-stage companies to large, established firms, helping teams articulate what they do, who they serve, and how to communicate it with confidence.
As a facilitator and advisor, Afton combines sharp strategic insight with a grounded, collaborative approach—creating space for honest conversations, aligned decisions, and clear next steps.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Readiness: Understanding Financial Projections
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Profitable but Broke? How to Fix Your Business Cash Flow Gap
A virtual learning session to support women entrepreneurs in learning how to strengthen their business cash flows
Profitable but Broke? How to Fix Your Business Cash Flow Gap
You can be making sales, growing your business, and still feel like there is never quite enough cash when you need it. Cash flow is one of the biggest pressure points for entrepreneurs, especially when expenses, timing, growth, and uncertainty all collide.
Many business owners also rely on what is in their bank account as their main measure of success or decision-making tool. But if you are using your bank balance to decide how well your business is doing, it can be risky. A healthy-looking balance today does not always mean your business is financially secure tomorrow. It often hides upcoming obligations, timing gaps, or growth strain.
In this practical webinar, you will learn how to better understand what is happening with your money, spot cash flow issues earlier, and make more confident decisions about what your business needs next.
Key takeaways:
Building your cash flow forecast
Developing your cash flow runway
How to identify and fix cash flow red/yellow signals and cash flow gaps
How to stress-test your business: cash flow planning for uncertain times
You will leave with a clearer picture of how to use cash flow planning as a decision-making tool, beyond just your bank balance, so you can move forward with more confidence and less financial guesswork.
Speaker Bio:
Kirsha Campbell CPA,CMA is a trailblazer and results driven speaker and trainer, focusing on sustainable cashflow for organisations/businesses in various industries and business models. She hones her corporate experience and skills to deliver customized solutions and creative changes.
Her journey has taken her through various industries- public + private sector - from franchises, food & beverage, healthcare to real estate, and even non-profit sectors. She has trained executives, business owners, not for profit and youth in various countries and industries through workshops, speaking and other training methods. Her focus lies in integrating all the moving parts in your business to set up the right foundation to be recession proof, operate with reduced risk, build sustainable cashflow, set up effective systems and procedures and much more. She is deeply passionate about helping her clients and is committed to forming lasting relationships. She has a heart for her clients and is deeply committed to their businesses being set up for success and be their “go-to” second brain for their business.
Kirsha has collaborated with prominent brands which include her contribution to Entrepreneur Magazine, Intuit QuickBooks as a Speaker ,Thrive Global, Authority Magazine and American Express for her insights and experiences. CV Chamber of Commerce, Newcomer Centre , Hospital Foundation and other non profit organisations have benefited from her pro bono services. She is also a business mentor for Futurepreneur.
She is also an immigrant, born in Jamaica and now relocated to Canada, who has experienced issues related to diversity, culture shock in addition to mastering adverse situations. She enjoys outdoor living and learning from each adventure and experience with her family. She is an author of several best sellers and also enjoys reading.
Loan Readiness: Understanding Financial Projections
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
The Business of Branding: How Strong Brands Attract Better Clients
In this session, you’ll learn how strong brands position themselves in a crowded market, communicate their value more effectively, and become easier to trust, remember, and refer.
We’ll cover the foundational elements that shape how people perceive your business - from positioning and messaging to consistency and customer experience- and how small shifts in these areas can dramatically improve the effectiveness of your marketing.
You’ll also learn why branding is about far more than visuals or aesthetics. A strong brand helps people quickly understand who you are, what makes you different, and why they should choose you over other options.
If your business feels like it’s blending in, attracting the wrong clients, or relying too heavily on constant content creation just to stay visible, this session will help you build a stronger strategic foundation—one that supports more aligned opportunities and long-term growth.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
What’s the Plan? Building a Business Plan That Holds Up (3-Part Series)
If your business plan mostly lives in your head, you’re in good company.
This three-part online series helps you work through the key pieces of a business plan so you can move forward with more direction. You will start a clear outline of your plan, capture what you already know, and identify what still needs research or decision-making so you can continue building it on your own.
Across the series, you will explore:
Market research to better understand your customers, competitors, and industry
Marketing planning to outline how you will reach the right people in a way that fits your business
Financial planning with a focus on cash flow and the story behind your numbers
Your business plan can help support day-to-day decisions, prepare for future growth, and help navigate funding conversations. Whether you are planning ahead or preparing for next steps, this series helps you to begin building a plan that holds up with less guess work and more insight.
You will also gain some insights on where AI tools can be helpful in the business planning process, such as organizing ideas or exploring options, and where your own judgment, research, and experience matter most. Each session includes guided discussion and opportunities to learn alongside other women entrepreneurs who are working through similar questions.
Come as you are. Leave with a strong foundation for a plan that you can continue building at your own pace.
Series Schedule:
Session 1: Market Research That Grounds Your Business Plan
Wednesday June 10 - 12:30 pm to 2:00 pm MST
Session 2: Outlining a Marketing Plan That Fits Your Business
Thursday June 11 - 12:30 pm to 2:00 pm MST
Session 3: Financial Planning and the Story Behind the Numbers
Friday June 12 - 12:30 pm to 2:00 pm MST
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today