Loan Readiness: Understanding Financial Projections
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Your Customers Are Your Best Marketers: How to Leverage Their Stories
Most businesses are sitting on their most powerful marketing asset—and not using it.
In this session, you'll learn how to turn your customer experiences into stories that actually drive buying decisions. The kind of stories that make people think, “If this worked for them, it could work for me."
You’ll learn how to uncover the stories already happening inside your business, shape them into clear, compelling narratives, and use them across your marketing and sales process. Not as fluff or feel-good content, but as strategic assets that build trust, handle objections, and support premium pricing. You’ll also see how one strong story can fuel multiple pieces of content, so you’re not constantly starting from scratch or guessing what to say.
If your marketing feels like it’s not converting as well as it should, this will show you a more effective way forward—one rooted in real results, real people, and real proof.
Speaker Bio:
Afton Brazzoni is the founder of Scribe National, a B2B content marketing agency serving clients across North America and Europe. A journalist turned agency owner and business coach, she brings more than 15 years of experience in branding as well as strategic communications and marketing to her work as a facilitator for founders.
Afton is trusted by business owners, leadership teams, and marketers for her ability to deliver focused, highly practical facilitation and advisory that brings clarity to her clients. She has facilitated branding and marketing workshops for organizations ranging from small, early-stage companies to large, established firms, helping teams articulate what they do, who they serve, and how to communicate it with confidence.
As a facilitator and advisor, Afton combines sharp strategic insight with a grounded, collaborative approach—creating space for honest conversations, aligned decisions, and clear next steps.
Know Your Numbers
Learn to set trackable goals, measure marketing ROI, and use simple strategies to boost what works and drop what doesn’t.
Please join AWE in hosting Sarah Campbell of Studio3 Creative for Know Your Numbers, where you will learn:
What’s a KPI, and how do you know at a glance if your marketing is working?
How to set realistic, trackable goals.
Understanding lead generation, conversion rates, and return on investment (ROI).
Simple check-in and decision making strategy to keep your work on track and help you drop ineffective channels
Speaker Bio:
Hi, I’m Sarah! Marketing is my jam, and I’ve spent the last 12 years helping start-ups and B2B brands go from “meh” to memorable. Whether it’s crafting scroll-stopping strategies, growing engaged communities, or making sure your content gets the attention it deserves, I’m here to make it happen.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:00 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Profitable but Broke? How to Fix Your Business Cash Flow Gap
A virtual learning session to support women entrepreneurs in learning how to strengthen their business cash flows
Profitable but Broke? How to Fix Your Business Cash Flow Gap
You can be making sales, growing your business, and still feel like there is never quite enough cash when you need it. Cash flow is one of the biggest pressure points for entrepreneurs, especially when expenses, timing, growth, and uncertainty all collide.
Many business owners also rely on what is in their bank account as their main measure of success or decision-making tool. But if you are using your bank balance to decide how well your business is doing, it can be risky. A healthy-looking balance today does not always mean your business is financially secure tomorrow. It often hides upcoming obligations, timing gaps, or growth strain.
In this practical webinar, you will learn how to better understand what is happening with your money, spot cash flow issues earlier, and make more confident decisions about what your business needs next.
Key takeaways:
Building your cash flow forecast
Developing your cash flow runway
How to identify and fix cash flow red/yellow signals and cash flow gaps
How to stress-test your business: cash flow planning for uncertain times
You will leave with a clearer picture of how to use cash flow planning as a decision-making tool, beyond just your bank balance, so you can move forward with more confidence and less financial guesswork.
Speaker Bio:
Kirsha Campbell CPA,CMA is a trailblazer and results driven speaker and trainer, focusing on sustainable cashflow for organisations/businesses in various industries and business models. She hones her corporate experience and skills to deliver customized solutions and creative changes.
Her journey has taken her through various industries- public + private sector - from franchises, food & beverage, healthcare to real estate, and even non-profit sectors. She has trained executives, business owners, not for profit and youth in various countries and industries through workshops, speaking and other training methods. Her focus lies in integrating all the moving parts in your business to set up the right foundation to be recession proof, operate with reduced risk, build sustainable cashflow, set up effective systems and procedures and much more. She is deeply passionate about helping her clients and is committed to forming lasting relationships. She has a heart for her clients and is deeply committed to their businesses being set up for success and be their “go-to” second brain for their business.
Kirsha has collaborated with prominent brands which include her contribution to Entrepreneur Magazine, Intuit QuickBooks as a Speaker ,Thrive Global, Authority Magazine and American Express for her insights and experiences. CV Chamber of Commerce, Newcomer Centre , Hospital Foundation and other non profit organisations have benefited from her pro bono services. She is also a business mentor for Futurepreneur.
She is also an immigrant, born in Jamaica and now relocated to Canada, who has experienced issues related to diversity, culture shock in addition to mastering adverse situations. She enjoys outdoor living and learning from each adventure and experience with her family. She is an author of several best sellers and also enjoys reading.
Loan Readiness: Understanding Financial Projections
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
The Business of Branding: How Strong Brands Attract Better Clients
In this session, you’ll learn how strong brands position themselves in a crowded market, communicate their value more effectively, and become easier to trust, remember, and refer.
We’ll cover the foundational elements that shape how people perceive your business - from positioning and messaging to consistency and customer experience- and how small shifts in these areas can dramatically improve the effectiveness of your marketing.
You’ll also learn why branding is about far more than visuals or aesthetics. A strong brand helps people quickly understand who you are, what makes you different, and why they should choose you over other options.
If your business feels like it’s blending in, attracting the wrong clients, or relying too heavily on constant content creation just to stay visible, this session will help you build a stronger strategic foundation—one that supports more aligned opportunities and long-term growth.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
What’s the Plan? Building a Business Plan That Holds Up (3-Part Series)
If your business plan mostly lives in your head, you’re in good company.
This three-part online series helps you work through the key pieces of a business plan so you can move forward with more direction. You will start a clear outline of your plan, capture what you already know, and identify what still needs research or decision-making so you can continue building it on your own.
Across the series, you will explore:
Market research to better understand your customers, competitors, and industry
Marketing planning to outline how you will reach the right people in a way that fits your business
Financial planning with a focus on cash flow and the story behind your numbers
Your business plan can help support day-to-day decisions, prepare for future growth, and help navigate funding conversations. Whether you are planning ahead or preparing for next steps, this series helps you to begin building a plan that holds up with less guess work and more insight.
You will also gain some insights on where AI tools can be helpful in the business planning process, such as organizing ideas or exploring options, and where your own judgment, research, and experience matter most. Each session includes guided discussion and opportunities to learn alongside other women entrepreneurs who are working through similar questions.
Come as you are. Leave with a strong foundation for a plan that you can continue building at your own pace.
Series Schedule:
Session 1: Market Research That Grounds Your Business Plan
Wednesday June 10 - 12:30 pm to 2:00 pm MST
Session 2: Outlining a Marketing Plan That Fits Your Business
Thursday June 11 - 12:30 pm to 2:00 pm MST
Session 3: Financial Planning and the Story Behind the Numbers
Friday June 12 - 12:30 pm to 2:00 pm MST
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Preparing For Financing | Business Learning Series
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process.
Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today