Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
The Business of Branding: How Strong Brands Attract Better Clients
In this session, you’ll learn how strong brands position themselves in a crowded market, communicate their value more effectively, and become easier to trust, remember, and refer.
We’ll cover the foundational elements that shape how people perceive your business - from positioning and messaging to consistency and customer experience- and how small shifts in these areas can dramatically improve the effectiveness of your marketing.
You’ll also learn why branding is about far more than visuals or aesthetics. A strong brand helps people quickly understand who you are, what makes you different, and why they should choose you over other options.
If your business feels like it’s blending in, attracting the wrong clients, or relying too heavily on constant content creation just to stay visible, this session will help you build a stronger strategic foundation—one that supports more aligned opportunities and long-term growth.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
What’s the Plan? Building a Business Plan That Holds Up (3-Part Series)
If your business plan mostly lives in your head, you’re in good company.
This three-part online series helps you work through the key pieces of a business plan so you can move forward with more direction. You will start a clear outline of your plan, capture what you already know, and identify what still needs research or decision-making so you can continue building it on your own.
Across the series, you will explore:
Market research to better understand your customers, competitors, and industry
Marketing planning to outline how you will reach the right people in a way that fits your business
Financial planning with a focus on cash flow and the story behind your numbers
Your business plan can help support day-to-day decisions, prepare for future growth, and help navigate funding conversations. Whether you are planning ahead or preparing for next steps, this series helps you to begin building a plan that holds up with less guess work and more insight.
You will also gain some insights on where AI tools can be helpful in the business planning process, such as organizing ideas or exploring options, and where your own judgment, research, and experience matter most. Each session includes guided discussion and opportunities to learn alongside other women entrepreneurs who are working through similar questions.
Come as you are. Leave with a strong foundation for a plan that you can continue building at your own pace.
Series Schedule:
Session 1: Market Research That Grounds Your Business Plan
Wednesday June 10 - 12:30 pm to 2:00 pm MST
Session 2: Outlining a Marketing Plan That Fits Your Business
Thursday June 11 - 12:30 pm to 2:00 pm MST
Session 3: Financial Planning and the Story Behind the Numbers
Friday June 12 - 12:30 pm to 2:00 pm MST
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Preparing For Financing | Business Learning Series
Have questions about getting your paperwork together? Join us for this small group event to get answers and meet other women entrepreneurs.
Our Lending Advisor, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process.
Please mark your calendar for the session!
About the Facilitator:
Catherine brings financial expertise, lived entrepreneurial experience, and a genuine love for helping small business owners succeed. She started her career in accounting and finance before launching and running her own company, an experience that gave her firsthand insight into the realities entrepreneurs face.
After her business was acquired, she completed a Bachelor of Commerce in Entrepreneurial Management and shifted her focus to supporting others on their business journeys. At AWE, she helps women understand their numbers, strengthen their financial foundations, and navigate the loan and funding process with confidence.
A born-and-raised Calgarian who loves exploring new cultures and places, Catherine is passionate about meeting entrepreneurs where they are and giving them the tools to grow.
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today
Unlocking Opportunity: How AWE Supports Alberta Women Entrepreneurs
Join Alberta Women Entrepreneurs (AWE) for an empowering and insightful webinar crafted to connect, inspire, and support women entrepreneurs throughout Alberta.
In this session, you will discover:
An introduction to AWE and the unique ways we champion women in business
Overview of our programs, funding options, mentorship, and educational opportunities designed to help you succeed
A look ahead at what's coming and how you can get involved
Whether you're starting a business, scaling up, or simply exploring your options, this webinar is a great way to learn how AWE can help you thrive. Come with your questions, your ideas, and your ambition—we’re here to support your journey.
Let’s grow together. Let’s grow with AWE.
Loan Orientation
Not every business needs, or benefits from, a loan. The first step is understanding whether debt financing truly aligns with your goals, your business model, and your ability to comfortably repay it.
In this session, you will learn how to determine if taking on a loan is the right step for you. You will also learn what lenders look for when reviewing applications, how AWE evaluates loan requests, and what goes into building a strong, credible loan package. Whether you are exploring funding for the first time or preparing to apply, this orientation will help you make informed, confident decisions about your next steps.
This session is designed for entrepreneurs who are exploring funding, considering their first loan, or unsure if debt is the right move. You will leave with a clearer understanding of your readiness, what lenders expect, and what your next step could look like.
Sessions run weekly on Tuesdays at 12:30 pm and include time for questions. There is no obligation to apply, just practical guidance to help you make an informed decision.
Register Today