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What’s the Plan? Building a Business Plan That Holds Up (3-Part Series)


If your business plan mostly lives in your head, you’re in good company.

This three-part online series helps you work through the key pieces of a business plan so you can move forward with more direction. You will start a clear outline of your plan, capture what you already know, and identify what still needs research or decision-making so you can continue building it on your own.

Across the series, you will explore:

  • Market research to better understand your customers, competitors, and industry

  • Marketing planning to outline how you will reach the right people in a way that fits your business

  • Financial planning with a focus on cash flow and the story behind your numbers

Your business plan can help support day-to-day decisions, prepare for future growth, and help navigate funding conversations. Whether you are planning ahead or preparing for next steps, this series helps you to begin building a plan that holds up with less guess work and more insight.

You will also gain some insights on where AI tools can be helpful in the business planning process, such as organizing ideas or exploring options, and where your own judgment, research, and experience matter most. Each session includes guided discussion and opportunities to learn alongside other women entrepreneurs who are working through similar questions.

Come as you are. Leave with a strong foundation for a plan that you can continue building at your own pace.

Series Schedule:

Session 1: Market Research That Grounds Your Business Plan

Wednesday June 10 - 12:30 pm to 2:00 pm MST

Session 2: Outlining a Marketing Plan That Fits Your Business

Thursday June 11 - 12:30 pm to 2:00 pm MST

Session 3: Financial Planning and the Story Behind the Numbers

Friday June 12 - 12:30 pm to 2:00 pm MST

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Preparing For Financing | Business Learning Series