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Profitable but Broke? How to Fix Your Business Cash Flow Gap

A virtual learning session to support women entrepreneurs in learning how to strengthen their business cash flows

Profitable but Broke? How to Fix Your Business Cash Flow Gap

You can be making sales, growing your business, and still feel like there is never quite enough cash when you need it. Cash flow is one of the biggest pressure points for entrepreneurs, especially when expenses, timing, growth, and uncertainty all collide.

Many business owners also rely on what is in their bank account as their main measure of success or decision-making tool. But if you are using your bank balance to decide how well your business is doing, it can be risky. A healthy-looking balance today does not always mean your business is financially secure tomorrow. It often hides upcoming obligations, timing gaps, or growth strain.

In this practical webinar, you will learn how to better understand what is happening with your money, spot cash flow issues earlier, and make more confident decisions about what your business needs next.

Key takeaways:

  • Building your cash flow forecast

  • Developing your cash flow runway

  • How to identify and fix cash flow red/yellow signals and cash flow gaps

  • How to stress-test your business: cash flow planning for uncertain times

You will leave with a clearer picture of how to use cash flow planning as a decision-making tool, beyond just your bank balance, so you can move forward with more confidence and less financial guesswork.

Speaker Bio:

Kirsha Campbell CPA,CMA is a trailblazer and results driven speaker and trainer, focusing on sustainable cashflow for organisations/businesses in various industries and business models. She hones her corporate experience and skills to deliver customized solutions and creative changes.

Her journey has taken her through various industries- public + private sector - from franchises, food & beverage, healthcare to real estate, and even non-profit sectors. She has trained executives, business owners, not for profit and youth in various countries and industries through workshops, speaking and other training methods. Her focus lies in integrating all the moving parts in your business to set up the right foundation to be recession proof, operate with reduced risk, build sustainable cashflow, set up effective systems and procedures and much more. She is deeply passionate about helping her clients and is committed to forming lasting relationships. She has a heart for her clients and is deeply committed to their businesses being set up for success and be their “go-to” second brain for their business.


Kirsha has collaborated with prominent brands which include her contribution to Entrepreneur Magazine, Intuit QuickBooks as a Speaker ,Thrive Global, Authority Magazine and American Express for her insights and experiences. CV Chamber of Commerce, Newcomer Centre , Hospital Foundation and other non profit organisations have benefited from her pro bono services. She is also a business mentor for Futurepreneur.


She is also an immigrant, born in Jamaica and now relocated to Canada, who has experienced issues related to diversity, culture shock in addition to mastering adverse situations. She enjoys outdoor living and learning from each adventure and experience with her family. She is an author of several best sellers and also enjoys reading.

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Alberta Women Entrepreneurs Connect Event | Calgary