Most businesses are sitting on their most powerful marketing asset—and not using it.

In this session, you'll learn how to turn your customer experiences into stories that actually drive buying decisions. The kind of stories that make people think, “If this worked for them, it could work for me."

You’ll learn how to uncover the stories already happening inside your business, shape them into clear, compelling narratives, and use them across your marketing and sales process. Not as fluff or feel-good content, but as strategic assets that build trust, handle objections, and support premium pricing. You’ll also see how one strong story can fuel multiple pieces of content, so you’re not constantly starting from scratch or guessing what to say.

If your marketing feels like it’s not converting as well as it should, this will show you a more effective way forward—one rooted in real results, real people, and real proof.

Speaker Bio:

Afton Brazzoni is the founder of Scribe National, a B2B content marketing agency serving clients across North America and Europe. A journalist turned agency owner and business coach, she brings more than 15 years of experience in branding as well as strategic communications and marketing to her work as a facilitator for founders.

Afton is trusted by business owners, leadership teams, and marketers for her ability to deliver focused, highly practical facilitation and advisory that brings clarity to her clients. She has facilitated branding and marketing workshops for organizations ranging from small, early-stage companies to large, established firms, helping teams articulate what they do, who they serve, and how to communicate it with confidence.

As a facilitator and advisor, Afton combines sharp strategic insight with a grounded, collaborative approach—creating space for honest conversations, aligned decisions, and clear next steps.