CEO Announcement
08/18/2025 — Alberta Women Entrepreneurs (AWE) is thrilled to announce the appointment of Michelle Toner as its new Chief Executive Officer. This change marks an exciting new chapter for AWE as we continue our mission to empower women entrepreneurs across Alberta. With her wealth of experience and her passion for inclusive economic growth, Michelle is the perfect person to lead our organization into the future.
About the New CEO
Michelle Toner is a seasoned leader with more than two decades of experience spanning business development, higher education, sport management, and non-profit sectors. Most recently, she spent five years as the Executive Director of the Northeastern Alberta Aboriginal Business Association (NAABA), where she championed Indigenous business growth and competitiveness. Her career also includes over a decade at Keyano College in Fort McMurray, where she held progressive leadership roles in marketing and athletics.
Read more about Michelle here.
A New Chapter for AWE
As CEO, Michelle will be responsible for overseeing all of AWE's operations, including its suite of programs, access to capital initiatives, and community engagement efforts. Her leadership will focus on expanding AWE's reach and impact, ensuring that women entrepreneurs have the resources and support they need to succeed in today's dynamic business environment.
"I am honored to take on this role and lead an organization that has such a profound impact on Alberta's economy," said Michelle Toner. "I look forward to working with the AWE team, our partners, and the incredible community of women entrepreneurs to create even more opportunities for collaboration, success and economic growth."
About Alberta Women Entrepreneurs: AWE is a not-for-profit organization that provides business advice, financing, and skills development to women entrepreneurs. For over 30 years, AWE has been a catalyst for economic growth and has empowered thousands of women to start, grow, and scale their businesses.
AWE’S SERVICES
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Business Loans
Loans for women-owned businesses in Alberta. We support companies looking to grow and expand. Removing many barriers women face in financing.
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Entrepreneur Courses
Programs that enhance your business's capabilities, helping you elevate the strategy, processes, and skills necessary to succeed in a dynamic market.
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AWE Network
Engage with fellow entrepreneurs who share your mindset and gain access to experts who can help turn your business dreams into reality.
Upcoming Events
Stay inspired, informed, and connected. From expert-led workshops to networking meetups and pitch events, AWE’s calendar is packed with opportunities to grow your business and connect with like-minded women entrepreneurs. Whether you're just starting out or scaling up, there’s something here for every stage of your journey.
Kendall & Justine, Co-Founders Poppy Barley
AWE Exclusive Network
The AWE Network is a dynamic online community designed to support and connect women entrepreneurs. Inside, you’ll find educational resources, expert mentorship, and real opportunities to grow your business alongside like-minded professionals. Whether you're just starting out or scaling up, this is your space to thrive.
Casey, Co-Founder Risio Dental Institute
Get Started with AWE’s Resources
Explore practical tools, expert insights, and real connections to help you grow your business, no matter what stage you're in. These resources are designed to support your journey with inspiration, education, and community.
Blog – Dive into articles on flexible funding, business strategy, marketing, and more—designed to help you start, scale, and succeed.
Podcast – Hear directly from women entrepreneurs, business experts, and AWE advisors on what it really takes to build and lead a thriving business.
Webinars – Learn from the best with interactive sessions covering everything from digital strategy to leadership development.
Live Meetups – Join in-person events and connect face-to-face with other entrepreneurs, advisors, and ecosystem partners.
Business Directory – Find and support women-owned businesses across Alberta—or list your own and boost your visibility in the community. (COMING SOON)
👉 Join the AWE Community to unlock even more resources, connections, and support tailored to your business journey.