Alberta Women Entrepreneurs (AWE) has partnered with TEC Edmonton to bring:

Will it Fly? How to Determine if Clients Will Buy Before You Build

Even before building your product or service, savvy entrepreneurs will test their ideas in as many ways possible to validate the marketplace demand. Much like designing a jet aircraft, engineers will spend a considerable amount of time testing the aerodynamics of the design before building the plane. This validation process allows them to understand the forces that will naturally lift or buffet the aircraft.

New entrepreneurs can do the same thing through simple market validation techniques. Join us for this three-hour introduction to some of the primary methods.

You will:

• Become familiar with the major market validation techniques, including using free and paid internet tools such as:

• Google Search

• Google Keyword Planner

• Amazon

• Facebook / Twitter / LinkedIn

• Moz

• Buzz Sumo

• Surveys and Intercepts

• Build a Keyword Ecosystem to Determine the Current Trends around your Product’s Place and fit

• Learn from Case Studies of Successful Product Launches

Workshop length: 3 hours

Price
$39.00 + GST and applicable fees.