Where is my cash coming and going? Can we pay the bills? Can we pay the bank? How do I measure and monitor operational efficiency? If you have asked yourself some (or all) of those questions, then this workshop is for you!

Alberta Women Entrepreneurs (AWE) has partnered with Chartered Professional Accountants of Canada (CPA) to bring to you this two-part financial learning session for business owners.

Understanding your numbers can be overwhelming for small business owners, but it is essential to running and growing a successful business.

During this workshop you will learn how to:

• Identify the key financial numbers that you need to understand and monitor

• Calculate and understand key financial ratios to determine profitability in your business

• Interpret your financial statements to see where your cash is coming and going

• Review and change your cash management practices to maximize operational efficiency

• And more!

Price: $39 + taxes and fees

Many small business owners would prefer to treat their workers as independent contractors, and the worker would also prefer this type of relationship. It is important to look at the nature of the work relationship in order to determine a worker's status and to ensure you understand if your worker is an employee or contractor….

Upon completion of this session, participants will be able to:

1. Understand common myths and perceptions

2. Apply best practices to position your business for growth

3. Know the pros and cons of hiring employees vs. independent contractors (risk management)

Price: $39 + taxes and fees

Many small business owners would prefer to treat their workers as independent contractors, and the worker would also prefer this type of relationship. It is important to look at the nature of the work relationship in order to determine a worker's status and to ensure you understand if your worker is an employee or contractor….

Upon completion of this session, participants will be able to:

1. Understand common myths and perceptions

2. Apply best practices to position your business for growth

3. Know the pros and cons of hiring employees vs. independent contractors (risk management)

Price: $39 + taxes and fees

This workshop is for entrepreneurs who are starting a new business, or looking to grow their existing business.

Imagine navigating a new city without your GPS. You would be lost! The Map to Innovation is your guide to building or growing your business. This 1.5 hour session includes several steps that will make innovation easy. You’ll learn about how important mindset is, how discipline and practice can help, and apply some creative ideas that are suited to your business.

At the end of this course, you will have several practical ways to help you to build an innovation, market it, and commercialize it. You will also feel more confident about getting started and be motivated to keep going.

This workshop is presented by Meeja Jalandoni, a Business Coach with a passion for innovation. She retired in 2014 as Senior Vice President and Head of Corporate Banking and was also Chair of a strategic committee to build a culture of innovation. Since then, she has been working with entrepreneurs and business owners to become confident about building innovations and entrepreneurship! She is an engineer by education, a banker by profession and has spent her life finding “ways to make things better”.

Price: $39 + taxes and fees

 Alberta Women Entrepreneurs (AWE) has partnered with Chartered Professional Accountants of Canada (CPA) & Business Development Bank of Canada (BDC) to bring to you a 2 part learning session on financial information for business owners.

The Money Side of Business

This is an advanced session explaining the basic tools and techniques of financial management for a business owner, including budget creation and monitoring, cash management, product/division/customer analysis, planning/ forecasting, and trend analysis.

Getting Money: What Lenders and Investors Want

This session explains to the business owner the financial and non-financial information a bank or investor uses to evaluate a loan/investment request, and explains the steps necessary to prepare a business for presentation to a lender and/or investors.

Price: $39 + GST and fees - Includes session, networking and a continental breakfast!

Alberta Women Entrepreneurs (AWE) has partnered with Chartered Professional Accountants of Canada (CPA) & Business Development Bank of Canada (BDC) to bring to you a two part learning session on financial information for business owners.

Understanding Financial Statements

This is a basic session explaining the terms and concepts of financial statements.

Outline:
• How’s the business doing?
• Did we make money this year?
• What does my P&L tell me?
• Why do I need a balance sheet?
• Where is my cash coming from?
• Where is my cash going to?
• Why isn’t my cash equal to my profit?

Learning objectives:
• To be able to review and understand their financial statements
• To be able to ask informed questions of their financial professionals

Financial Ratios and Why They Matter to Your Business

This is a basic session explaining the calculation and interpretation of
financial ratios

Outline:
• How profitable is my business?
• How do my profits compare to the industry?
• What’s the trend in my profits?
• How quickly are we growing?
• Can we pay the bills?
• Can we pay the bank?
• Am I getting a return on my investment?

Learning objectives:

• To be able to calculate the key financial ratios for their business and understand
the meaning of the calculations
• To be able to interpret the results to better manage their business

Price: $39 (not including taxes/fees) - Includes session, networking and a continental breakfast!

Alberta Women Entrepreneurs (AWE) has partnered with Chartered Professional Accountants of Canada (CPA) & Business Development Bank of Canada (BDC) to bring to you a two part learning session on financial information for business owners.

Understanding Financial Statements

This is a basic session explaining the terms and concepts of financial statements.

Outline:
• How’s the business doing?
• Did we make money this year?
• What does my P&L tell me?
• Why do I need a balance sheet?
• Where is my cash coming from?
• Where is my cash going to?
• Why isn’t my cash equal to my profit?

Learning objectives:
• To be able to review and understand their financial statements
• To be able to ask informed questions of their financial professionals

Financial Ratios and Why They Matter to Your Business

This is a basic session explaining the calculation and interpretation of
financial ratios

Outline:
• How profitable is my business?
• How do my profits compare to the industry?
• What’s the trend in my profits?
• How quickly are we growing?
• Can we pay the bills?
• Can we pay the bank?
• Am I getting a return on my investment?

Learning objectives:

• To be able to calculate the key financial ratios for their business and understand
the meaning of the calculations
• To be able to interpret the results to better manage their business

Price: $39 (not including taxes/fees) - Includes session, networking and a continental breakfast!

Alberta Women Entrepreneurs (AWE) has partnered with Rivet Management to bring you this session.

Are you a business owner with a commercial space? Join us for our upcoming workshop as we reveal the secrets you need to know in order to create revenue from your space!

You’ll learn:

• How you can maximize your dollars

• How you can create a space that both you and your customers love

• How to increase your overall revenue while providing an awesome experience

Pricing and Details:

Time: 1:00 PM- 4:00 PM

Location: District Ventures: 2540 Kensington Road NW, Calgary

Price: $39 + tax and fees

Please bring with you photos of your current space to receive feedback specific to your business.

Alberta Women Entrepreneurs (AWE) has partnered with Rivet Management to bring you this session.

Are you a business owner with a commercial space? Join us for our upcoming workshop as we reveal the secrets you need to know in order to create revenue from your space!

You’ll learn:

• How you can maximize your dollars

• How you can create a space that both you and your customers love

• How to increase your overall revenue while providing an awesome experience

Pricing and Details:

Time: 1:00 PM- 4:00 PM

Location: Melton Building: 301 10310 Jasper Avenue, Edmonton

Price: $39 + tax and fees

Please bring with you photos of your current space to receive feedback specific to your business.

Understanding how to perform basic bookkeeping duties will help you to track and analyze the transactions taking place within your business - the first step is to learn about them!

In this session we will take you through:

• What is bookkeeping?

• Why is it important to the success of your business?

• Understand basic accounts, the debit/credit system, and how they affect your financial statements

• How to track company transactions with use of a small business example

• The purpose of bank reconciliations in your business

• How to perform one using a small business example

Understanding basic bookkeeping duties better will help you maintain accuracy in your financial statements and information needed for tax obligations. In addition, improve your confidence as you make decisions about growing your business and improving profitability.

Price
$29.00 + GST and applicable fees.

Alberta Women Entrepreneurs (AWE) has partnered with Chartered Professional Accountants of Canada (CPA) & Business Development Bank of Canada (BDC) to bring to you a 2 part learning session on financial information for business owners.

The Money Side of Business

This is an advanced session explaining the basic tools and techniques of financial management for a business owner, including budget creation and monitoring, cash management, product/division/customer analysis, planning/ forecasting, and trend analysis.

Outline:

• What’s financial management?|
• What tools can help operate my business? 
• How do I determine if a product is profitable? 
• What’s my most profitable product? 
• Who are my most profitable customers? 
• Why do I need a budget? 
• How do I create and use a budget? 
• What reports do I need? 
• How do I tell where my business is heading?

Learning Objectives:

• To be able to use financial management tools to evaluate their business and make informed financial decisions

Getting Money: What Lenders and Investors Want

This session explains to the business owner the financial and non-financial information a bank or investor uses to evaluate a loan/investment request, and explains the steps necessary to prepare a business for presentation to a lender and/or investors.

Outline:

• Why will I need additional financing and capital? 
• What are the typical sources for financing? 
• What are the advantages and disadvantages? 
• How are lenders and investors different? 
• Why do I need a business plan and how do I create one? 
• What are leverage ratios and how should I use them? 
• How do leverage ratios vary between business types? 
• How do lenders look at my business?

Learning Objectives:

• To understand how a bank or investor will evaluate their business and the steps necessary for the owner to get their financial statements and business plans in order for presentation to lenders and investors.

Time

8:00 am to 9:00 am for The Money Side of Business;

9:00 am to 9:15 am for optional networking/break

9:15 to 10:15 for the Getting Money, What Lenders and Investors Want 

Price
$39.00 + GST and applicable fees. Includes session, networking and a continental breakfast!

Alberta Women Entrepreneurs (AWE) has partnered with TEC Edmonton to bring:

The Ultimate Product Launch

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured, product launch. Do this properly, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release.

Here is some of what you will learn:

• Why the real secret to a powerful product launch is not in the actual launch itself

• The top reasons new launches fail

• Understanding the core motives of your target market

• The purpose of building a lead magnet

• How to construct a “tripwire” offer

• How to create your value ladder

• Creating the launch schedule: tips, tricks, and traps

• Executing the Launch

• Post Launch – Critical post steps to follow

Workshop length: 3 hours

Price
$39.00 + GST and applicable fees.

Alberta Women Entrepreneurs (AWE) has partnered with TEC Edmonton to bring:

Will it Fly? How to Determine if Clients Will Buy Before You Build

Even before building your product or service, savvy entrepreneurs will test their ideas in as many ways possible to validate the marketplace demand. Much like designing a jet aircraft, engineers will spend a considerable amount of time testing the aerodynamics of the design before building the plane. This validation process allows them to understand the forces that will naturally lift or buffet the aircraft.

New entrepreneurs can do the same thing through simple market validation techniques. Join us for this three-hour introduction to some of the primary methods.

You will:

• Become familiar with the major market validation techniques, including using free and paid internet tools such as:

• Google Search

• Google Keyword Planner

• Amazon

• Facebook / Twitter / LinkedIn

• Moz

• Buzz Sumo

• Surveys and Intercepts

• Build a Keyword Ecosystem to Determine the Current Trends around your Product’s Place and fit

• Learn from Case Studies of Successful Product Launches

Workshop length: 3 hours

Price
$39.00 + GST and applicable fees.

Alberta Women Entrepreneurs has partnered with Simplified Social to bring a series of social media workshops to entrepreneurs.

LinkedIn is a powerful tool for any professional. Whether you are a job seeker, business owner or marketer, LinkedIn is for you. In this two hour workshop we will cover the following:

• How to optimize your LinkedIn personal profile;
• How to optimize your LinkedIn business page;
• What content to post on LinkedIn; and
• How to set-up and manage advertising on LinkedIn.

This is a hands-on workshop where participants will have the opportunity to get real-time advice on their own LinkedIn pages. Please bring a computer with you to get the most out of this workshop.

Price
$39.00 + GST and applicable fees. Includes two hour workshop, slide deck, follow-up support.

Presented by: Alberta Women Entrepreneurs and Code and Effect

E-commerce done effectively has the potential to boost your business exponentially; not only by making it easier sell your product, but by expanding your customer base and improving the consumer experience. This introductory workshop will give you the tools you need to plan and launch a successful e-commerce website!

Whether you are starting a new business, own an existing retail business, or already have an e-commerce business and want to optimize it, this workshop will provide the necessary steps you need to take and provide pertinent information you must know to host a successful e-commerce site.

The two-hour workshop will answer important questions like:

• How do I compare and select an e-commerce platform?
• How do I meet legal and banking requirements for online purchases?
• How do I attract customers?
• How do I plan for sales, cash flow, and profit?
• How do I learn more about e-commerce topics like AdWords, SEO, and marketing automation?

We look forward to having you join us for this informative session!

Presenter Bio: Ashley Janssen, Co-founder & CEO of Code and Effect

Ashley is Code and Effect’s Chief Executive Officer and company evangelist. A long time entrepreneur, writer, and community advocate, Ashley specializes in strategic planning, operational consulting, and business development. Ashley’s superpower is creating structure in chaos which she shares through one-on-one consulting, her blog and public speaking. She is a board member for Youth Empowerment and Support Services (YESS), and volunteers as a mentor for several other community organizations.

Register Today! 

Developing your business’s brand is just as important as your product or service offering. It represents your vision, mission and personality, and is what sets you apart from your competitors. Marketing your brand is integral to your acquisition plan and long term success. To learn how to effectively develop and market your brand, sign up for our three-part series. Each session is not a pre-requisite for the other, so feel free to register for just one session or for all three. (You will have the option to register for the 3 part series at a package discount of 20% off before June 19th, 2017.)

Workshop #1: Establishing Your Brand (June 19th)

Branding is often one of the most overlooked areas for entrepreneurs, new and experienced alike. And yet, your product or company’s brand is what your current clients and potential new customers experience before anything else! In this AWE Branding workshop, you will explore:

• Why branding is so important
• What are the markers of a strong brand
• Tricks that the biggest global brands use to build recognition
• How to create your own strong and relevant brand
• and we’ll even test your current branding strategy!

Workshop length: 90 min Q&A: 30 min

Workshop #2: Communicating Your Brand (July 24th)

You’ve established your brand – who you are, what you stand for and what your personality is – so now what? How do you communicate it to your target audience? In this workshop, you will learn:

• What are the various communication mediums and when to use which one (e-newsletter, infographic, social media, blog, press release, etc.)
• What is SEO and why it is important for your content strategy 
• Why a brand one-pager is your most important communications asset
• How to stay authentic to your brand’s voice and personality

Workshop length: 90 min Q&A: 30 min

Workshop #3: Making Social Media Work for Your Brand (August 23rd)

Social Media, what is it? How do you use it for business? Can you really make money from a Facebook page? This workshop will show you how to build your brand socially across a variety of platforms. In this workshop, you will:

• Learn the basics of social media for business including how to create profiles on four platforms including Facebook, Twitter, Instagram, and LinkedIn
• Learn how to develop consist brand and messaging across platforms
• Distinguish how to effectively measure your social media efforts and drive traffic to your website
• Develop customer engagement basics including the power of reviews, comments, and customer concerns 

 Workshop length: 90 min Q&A: 30 min