Do you have a business logo, invention or unique design or formula? If so, it is important to learn how you can protect these business assets through formal intellectual property (IP) rights and understand how this can give you an advantage over the competition.

This session, presented by the Canadian Intellectual Property Office (CIPO), will cover:

• What is the Canadian Intellectual Property Office (CIPO) and how do we help entrepreneurs?

• What is IP, and why does it matter for business growth?

• An overview of the six main kinds of IP (trademarks, patents, copyrights, industrial designs, plant breeders’ rights, and trade secrets)

• 5 common mistakes businesses make & how to avoid them

• How to get started on an IP Strategy specific to your business plan and budget

• Free IP learning tools and resources for Canadian businesses

Speaker: Marnie Fyten is an Intellectual Property Advisor with the Canadian Intellectual Property Office (CIPO)