Learning Day Agenda
Edmonton EXPO
May 14, 2019
8:45 AM Doors Open
9:15 AM Welcome Address from Alberta Women Entrepreneurs and ATB
9:45 AM Finding Solutions Session
Entrepreneurs face challenges every day while leading their businesses. In this interactive session you’ll work with your peers and a business facilitator to find innovative solutions to common business challenges related to HR, marketing, exporting, cash flow, access to capital, and more!
11:00 AM Workshop #1 (choose one**)
Cultivating a learning mindset: Forging through failure, Kandis Neth, AWE
Reaching the right audience: How psychographics outperform demographics in marketing, Jenifer Horvath, Heart Lifted
Converting a “no” to a “yes” while preserving your business: Legal tips and tricks, Heather Barnhouse, Dentons
Exploring alternative financing: lending solutions for entrepreneurs, Ranice Macyk and Aimee Parker, ATB
12:00 PM Hot Buffet Lunch
12:15 Panel Discussion, Finding financing: Getting to a yes
Finance Community Members:
Melissa Richards, ATB
Kristina Milke, Valhalla Private Capital
Phoebe Fung, Vin Room
1:15 PM Workshop #2 (choose one**)
Developing your best business plan: Five common mistakes and how to fix them, Kiran Sagoo, AWE
Telling your story: leveraging the power of social media, Adam Rozenhart and Tyler Butler, ATB
Creating employment and contractor agreements: Legal best practices, Cristina Wendel, Dentons
Selling to your customers: One part art, one part science, three parts terrifying, Frances Kilgour, Redline Fabrication
2:20 PM Networking and Expert Showcase
3:15 PM Wrap Up and Prize Draw
3:30 PM End of Day
Learn in the day, celebrate at night!
Following Learning Day AWE be hosting the AWE Awards Reception. Join us as we celebrate Karina Birch, CEO of Rocky Mountain Soap Co., and announce the recipients of the Emerging Entrepreneur, Emerging Innovator, and Upsurge Awards.
